Logo of Huzzle

Trade Channel Marketing Manager

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product

Requirements

  • Solid experience in trade marketing within sectors such as DIY, electrical, paint, plumbing, building materials, automotive parts etc.
  • Strong ability to perform and interpret data analysis, with experience in financial modelling and assessing marketing payback periods
  • Demonstrated success in crafting and implementing comprehensive marketing strategies, with a focus on customer engagement and commercial growth
  • Outstanding communication and interpersonal skills, capable of building and maintaining effective partnerships and comfortably being the face of the brand to customers
  • High degree of autonomy with a track record of innovative and creative problem-solving in marketing
  • Experience handling budgets and resources to increase the efficiency of marketing activities
  • Strategic problem solver with excellent organisational and project management skills, able to juggle multiple priorities seamlessly.

Responsibilities

  • Develop and implement innovative marketing strategies tailored to independent retail and trade environments, optimising for market trends and customer needs
  • Collaborate closely with internal teams, including commercial and procurement, to align marketing activities with broader business objectives
  • Analyse sales data and market trends to inform and develop targeted marketing initiatives aimed at boosting brand presence and driving growth of product ranges
  • Run and coordinate the execution of marketing programs, ensuring they deliver on time, within budget, and with high impact
  • Facilitate strong, positive relationships with a diverse network of partners, via our independent distribution and export channel including supporting and implementing joint marketing activities and campaigns
  • Proactively engage in customer interactions to gather insights, strengthen relationships, and drive customer-centric initiatives
  • Develop and implement engaging in store POS and online digital advertising for customers to drive campaigns, products, and ranges to help drive customer footfall
  • Plan and implement industry and customer events to engage with trades people and retail consumers and drive engagement with our products and brands.

FAQs

What is the duration of the contract for the Trade Channel Marketing Manager position?

The position is a 12-month fixed-term contract for maternity cover.

What industries should candidates have experience in for this role?

Candidates should have experience in trade retail environments such as DIY, electrical, paint, plumbing, or building materials.

What skills are emphasized for this role?

The role requires strong data analysis abilities, exceptional communication and interpersonal skills, innovative problem-solving, and strategic project management skills.

Will I be required to collaborate with other teams?

Yes, the role involves close collaboration with internal teams, including commercial and procurement, to align marketing activities with broader business objectives.

Is there an opportunity for professional development in this role?

Yes, there will be ongoing training and development throughout your role.

What kind of support does Crown Paints provide for employee health and wellbeing?

Crown Paints offers various health and wellbeing perks, including medical, dental, and optical treatments for you and your family, along with an Employee Assistance Programme.

What is the company culture like at Crown Paints?

The company culture is described as inclusive, warm, welcoming, and driven, allowing every employee to express themselves without judgment.

Will I have the chance to engage directly with customers?

Yes, the role involves proactive engagement in customer interactions to gather insights, strengthen relationships, and drive customer-centric initiatives.

What benefits are included in the reward package?

The reward package includes 28 days of annual leave plus 8 bank holidays, pension plans, life assurance, discounts on paint, and various health and wellbeing perks.

How does Crown Paints contribute to social causes?

Crown Paints supports cultural, humanitarian, and scientific causes globally, with a special focus on education for children in need, assisting over 55,000 children across 22 projects.

Darwen, Lancashire

Fashion & Arts
Industry
1001-5000
Employees

Mission & Purpose

Crown Paints is a British paint manufacturer. It has been making paint for more than 200 years and is Holder of the Royal Warrant by Appointment to Her Majesty the Queen.The company is owned by Danish decorative and protective coatings company Hempel.More than 1,250 employees work for Crown Paints, which has its headquarters in Darwen in Lancashire. Its manufacturing sites in Darwen and Hull operate to ISO 9001 quality management system and ISO 14001 environmental management system.