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Trade Marketing Executive

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Budweiser Brewing Group UK&I

Aug 1

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Dublin

Requirements

  • - Trade Marketing experience in a Fast-Moving Consumer Goods (FMCG) environment
  • - Strong commercial acumen with a results-driven approach
  • - Excellent communication and interpersonal skills
  • - Ability to work collaboratively with cross-functional teams
  • - Creativity and willingness to innovate within trade initiatives
  • - Strong analytical skills and ability to utilize consumer and customer insights
  • - Proficiency in managing budgets and tracking financials
  • - Experience working with external agencies and suppliers
  • - Strong organizational skills and attention to detail
  • - Ability to manage multiple projects simultaneously

Responsibilities

  • - Lead the development of a strategic go-to-market approach for customers.
  • - Collaborate with Sales Teams, Category Managers, Brand Teams, Commercial Executives, and other departments to ensure a unified trade marketing strategy.
  • - Translate the Trade Marketing Strategy into impactful, both tactical and continuous, trade initiatives.
  • - Partner with external agencies and suppliers to create effective trade campaigns.
  • - Utilize consumer and customer insights to guide trade marketing initiatives, aiming for profitable volume growth and enhanced brand experience.
  • - Work with Sales to ensure optimal use of Trade Marketing resources.
  • - Drive the execution of the Trade Marketing 52-week calendar at the customer level.
  • - Align Sales and Marketing teams on field sales needs and marketing initiatives for excellent execution.
  • - Conduct weekly team meetings and monthly reviews of all initiatives, presenting to management for approvals.
  • - Ensure a strong ABI brand presence at customer trade shows, aligning with business objectives.
  • - Gain a deep understanding of assigned channels' opportunities and needs by being present in the marketplace and at points of contact.
  • - Develop one-year game plans for customers, aligned with the BU Game Plan.
  • - Ensure all activations reflect Brand Values, Visual Brand Identity, Core Creative Ideas, and strategies while aligning with channel goals.
  • - Manage and track activation budgets, ensuring correct spend per activation and brand.
  • - Collaborate with Brand Content Deployment colleagues to create top-tier convenience activations and incentives to drive ROS and distribution.
  • - Work with procurement, legal, and CA to implement new customer solutions.
  • - Collaborate with external callage agency to track and monitor ABI activations in-store.
  • - Conduct monthly trade visits with the callage agency team to ensure compliance.
  • - Manage a WhatsApp group with the callage agency to promptly address daily issues.
  • - Oversee invoicing and tendering processes related to the callage agency.
  • - Coordinate with third-party agencies to set up events.
  • - Document and track all related budgets for activation events and CRM.
  • - Manage and track all related invoices to the relevant scope of work.
  • - Serve as the single point of contact between ABI's invoicing and customer billing teams.

FAQs

What is the role of a Trade Marketing Executive at AB InBev?

The Trade Marketing Executive at AB InBev will be responsible for championing trade-centric activations across primary off-trade accounts in Ireland, creating innovative trade initiatives that drive sales and align with brand objectives.

What educational background is preferred for this position?

While the job description does not specify a particular educational background, a degree in marketing, business administration, or a related field is typically preferred for roles in trade marketing.

What key responsibilities does the Trade Marketing Executive have?

Key responsibilities include leading market/trade initiatives, executing a 52-week trade marketing calendar, managing key accounts, collaborating with external agencies, and overseeing callage agency management and events.

What skills are important for success in this role?

Important skills include strategic thinking, strong communication, creativity, project management, teamwork, and the ability to analyze consumer and customer insights to drive trade marketing initiatives.

How does AB InBev support the professional growth of its employees in this role?

AB InBev offers mentorship and support, encourages a meritocratic environment with growth opportunities, and allows employees to be creative and build a global network, directly influencing their career paths.

Are there specific customer engagement strategies mentioned for this role?

Yes, the role emphasizes engaging with customers and consumers, developing one-year game plans for customers, and ensuring that activations reflect brand values and align with customer goals.

What does Callage Agency Management involve?

Callage Agency Management involves collaborating with external agencies to monitor in-store activations, conducting trade visits for compliance, managing communication through tools like WhatsApp, and overseeing invoicing and tendering processes.

What type of events will the Trade Marketing Executive coordinate?

The Trade Marketing Executive will coordinate events with third-party agencies, including the documentation and tracking of related budgets for activation events and customer relationship management (CRM) activities.

Does AB InBev promote diversity and inclusion within its workforce?

Yes, AB InBev strongly values diversity and inclusion and encourages applications from women, people of color, LGBTQ+ individuals, persons with disabilities, ethnic minorities, foreign-born residents, and veterans.

What should potential candidates include in their application?

Potential candidates should highlight relevant experience in trade marketing, demonstrate a challenger mindset, and showcase their ability to engage customers and develop effective marketing strategies.

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Budweiser Brewing Group UK&I

Retail & Consumer Goods
Industry
10,001+
Employees
1366
Founded Year

Mission & Purpose

We are Budweiser Brewing Group, the UK & Ireland business of AB InBev, the world’s leading brewer. We brew some of the UK’s favourite beers including Budweiser, Bud Light, Stella Artois, Corona & Camden Hells. We have big ambitions when it comes to growing the beer category, championing our nation’s iconic beer community, promoting a smart drinking culture & protecting our environment. Most of all we want to be a great place to work where everyone can develop at the pace of their talent. Our people are our greatest strength and our culture of meritocracy means whether you are a brew master, brand enthusiast or new graduate, if you are willing to accept the challenge & embrace our fast-paced environment, the opportunities are limitless. As part of AB InBev we work with 175,000 colleagues in 50 markets, brewing & selling over 500 different beer brands in more than 150 countries. We are a diverse group but what unites us is our culture of constantly looking for new challenges and our shared dream of bringing people together for a better world

Benefits

  • Parental Leave

    When your family grows, enjoy time off to make the most of it.

  • Mentoring

    Build your network and learn from our leaders.

  • Growth

    Advance at the pace of your own talent.

  • Development

    Learn new things every day through formal and informal training.

  • Beer Vouchers

    Cheers! Treat yourself to our most loved beers.

  • Rewards

    Earn competitive pay and be rewarded for delivering results.

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