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Trade Marketing Executive (Staples Business)

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Reliance Retail

29d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • Bangalore, +2
    Remote

AI generated summary

  • You must have trade marketing experience, strong promotional strategy skills, competitor analysis ability, business development experience, CRM proficiency, knowledge of POS materials, and excellent communication skills.
  • You will develop trade marketing strategies, coordinate marketing activities, analyze market trends, collaborate with teams, manage relationships, evaluate campaigns, and prepare performance reports.

Requirements

  • Proven experience in trade marketing with a strong focus on below-the-line execution (Mandatory skill).
  • Strong understanding of promotional strategies to drive brand awareness and increase market presence.
  • Ability to conduct in-depth competitor analysis to inform marketing strategies and business decisions.
  • Experience in business development to identify and capitalize on business growth opportunities.
  • Proficiency in customer relationship management to build and maintain strong client relationships.
  • Knowledge of point of sale materials and how they're deployed to improve customer engagement.
  • Expertise in route to market strategies to enhance distribution and retail channel performance.
  • Excellent communication and interpersonal skills to effectively collaborate with internal and external teams.

Responsibilities

  • Develop and execute trade marketing strategies aligned with business objectives to maximize brand visibility.
  • Coordinate below-the-line marketing activities, ensuring effective implementation and timely execution.
  • Conduct market and competitor analysis to identify trends, opportunities, and areas for growth.
  • Collaborate with sales and product teams to align trade marketing plans with business development goals.
  • Build and nurture strong relationships with stakeholders, including retailers and distributors.
  • Monitor and evaluate the effectiveness of promotional campaigns, providing insights and recommendations for improvement.
  • Coordinate the design and distribution of point of sale materials to enhance brand presence in retail environments.
  • Prepare regular reports and presentations on trade marketing activities and performance for senior management review.

FAQs

What is the location for the Trade Marketing Executive position?

The position is based in Bangalore, Pune, and Lucknow.

What are the key skills required for this role?

The key skills required include trade marketing, business development, promotional strategy, competitor analysis, customer relationship management, BTL execution, POSM, and route to market strategies.

Is prior experience in trade marketing mandatory for this role?

Yes, proven experience in trade marketing with a strong focus on below-the-line execution is mandatory.

What type of marketing strategies will the Trade Marketing Executive be responsible for?

The Trade Marketing Executive will be responsible for developing and executing trade marketing strategies aligned with business objectives to maximize brand visibility and drive business growth.

Will the role involve collaboration with other teams?

Yes, the role requires collaboration with sales and product teams to align trade marketing plans with business development goals.

How important is competitor analysis in this role?

Conducting in-depth competitor analysis is critical to inform marketing strategies and business decisions.

What kind of relationships will the Trade Marketing Executive need to build?

The Trade Marketing Executive will need to build and nurture strong relationships with stakeholders, including retailers and distributors.

Will the Trade Marketing Executive be required to prepare reports?

Yes, the Trade Marketing Executive will be required to prepare regular reports and presentations on trade marketing activities and performance for senior management review.

What is the company's focus in terms of market presence?

The company focuses on driving brand awareness and increasing market presence through effective promotional strategies.

What types of materials will the Trade Marketing Executive be coordinating?

The Trade Marketing Executive will coordinate the design and distribution of point of sale materials to enhance brand presence in retail environments.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.