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Trade Marketing Executive (Staples Business)

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Reliance Retail

21d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Pune
    Remote

AI generated summary

  • You need trade marketing experience, strong promotional strategy knowledge, competitor analysis skills, business development background, CRM proficiency, point of sale understanding, route-to-market expertise, and excellent communication skills.
  • You will develop trade marketing strategies, coordinate marketing activities, analyze market trends, collaborate with teams, manage retailer relationships, monitor campaigns, and prepare performance reports.

Requirements

  • Proven experience in trade marketing with a strong focus on below-the-line execution (Mandatory skill).
  • Strong understanding of promotional strategies to drive brand awareness and increase market presence.
  • Ability to conduct in-depth competitor analysis to inform marketing strategies and business decisions.
  • Experience in business development to identify and capitalize on business growth opportunities.
  • Proficiency in customer relationship management to build and maintain strong client relationships.
  • Knowledge of point of sale materials and how they're deployed to improve customer engagement.
  • Expertise in route to market strategies to enhance distribution and retail channel performance.
  • Excellent communication and interpersonal skills to effectively collaborate with internal and external teams.

Responsibilities

  • Develop and execute trade marketing strategies aligned with business objectives to maximize brand visibility.
  • Coordinate below-the-line marketing activities, ensuring effective implementation and timely execution.
  • Conduct market and competitor analysis to identify trends, opportunities, and areas for growth.
  • Collaborate with sales and product teams to align trade marketing plans with business development goals.
  • Build and nurture strong relationships with stakeholders, including retailers and distributors.
  • Monitor and evaluate the effectiveness of promotional campaigns, providing insights and recommendations for improvement.
  • Coordinate the design and distribution of point of sale materials to enhance brand presence in retail environments.
  • Prepare regular reports and presentations on trade marketing activities and performance for senior management review.

FAQs

What is the primary focus of the Trade Marketing Executive role at Reliance Consumer Products?

The primary focus of the Trade Marketing Executive role is to develop and implement marketing strategies across various channels to drive business growth, with a strong emphasis on trade marketing and below-the-line execution.

What experience is required for the Trade Marketing Executive position?

Proven experience in trade marketing with a strong focus on below-the-line execution is mandatory, along with a solid understanding of promotional strategies and business development.

Which locations are available for this position?

The position is based in Bangalore, Pune, and Lucknow.

What skills are essential for success in this role?

Essential skills include trade marketing expertise, promotional strategy development, competitor analysis, customer relationship management, BTL execution, knowledge of point of sale materials, and proficiency in route to market strategies.

What are the main responsibilities of the Trade Marketing Executive?

Key responsibilities include developing and executing trade marketing strategies, coordinating below-the-line marketing activities, conducting market and competitor analysis, collaborating with sales and product teams, and monitoring promotional campaigns.

How does the role involve collaboration with other teams?

The role involves collaborating with sales and product teams to align trade marketing plans with business development goals and building relationships with stakeholders, including retailers and distributors.

Is there an emphasis on reporting in this role?

Yes, the role includes preparing regular reports and presentations on trade marketing activities and performance for senior management review.

Are there opportunities for professional growth within the company?

Yes, Reliance Retail actively supports strategic growth and partnerships, providing opportunities for professional development and career advancement within the organization.

How does Reliance Retail engage with its customer base?

Reliance Retail engages with its customer base through a diversified omni-channel presence, offering an unmatched shopping experience across various consumer needs, including Electronics, Fashion, and Grocery.

What qualifications are preferred for this position?

While specific educational qualifications are not mentioned, relevant experience in trade marketing, business development, and customer relationship management is highly preferred.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.