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Trends Writer - BristolLive

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Reach plc

4d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Media & Journalism
  • Bristol
  • Quick Apply

AI generated summary

  • You should create engaging, trend-driven content, understand social behavior, use search tools, respond quickly to trends, and hold an NCTJ or equivalent qualification.
  • You will write engaging content on trending topics, respond quickly to news, assist with various media formats, and analyze audience behavior to optimize digital traffic and engagement.

Requirements

  • Source, create, publish and share search and trending content
  • Write in an engaging and easy-to-access style to help answer questions that readers are seeking answers for
  • Be creative with a stream of original ideas for content that readers will love
  • Have a deep understanding of how people behave on social and use that to create content ideas
  • Use search tools to research and understand the topics which people are searching for
  • Write content responsively, with output driven by digital analytics and audience trends on search and social platforms
  • Identify topics which brands can legitimately become an authority in for younger audiences
  • Work as part of a team generating SEO content as part of big event coverage
  • Work at speed to respond to trending topics and ensure we are publishing in an accurate and timely fashion
  • NCTJ or equivalent qualification

Responsibilities

  • You will maximise traffic opportunities by responding to breaking news and trending topics with quick, accurate and well-written copy, whilst coming up with original ideas every day on how to add value to the ongoing coverage of stories our 18-35 audience cares about.
  • This role will involve writing about multiple topics and stories across the day, influenced by where the audience opportunities lie while using audience tools to find content opportunities around trending topics and come up with the best angle.
  • You will maintain and promote our content by assisting with live blogging, podcasting, video and other formats.
  • Source, create, publish and share search and trending content
  • Write in an engaging and easy-to-access style to help answer questions that readers are seeking answers for
  • Be creative with a stream of original ideas for content that readers will love
  • Have a deep understanding of how people behave on social and use that to create content ideas
  • Use search tools to research and understand the topics which people are searching for
  • Write content responsively, with output driven by digital analytics and audience trends on search and social platforms
  • Identify topics which brands can legitimately become an authority in for younger audiences
  • Work as part of a team generating SEO content as part of big event coverage
  • Work at speed to respond to trending topics and ensure we are publishing in an accurate and timely fashion

FAQs

What is the primary focus of the Trends Writer role at BristolLive?

The primary focus is to produce relevant, informative, and entertaining content aimed at an under-35 audience, responding to trending topics and breaking news quickly and accurately.

What qualifications are needed to apply for the Trends Writer position?

Candidates should have a trends writing experience, a background in journalism, and ideally possess an NCTJ or equivalent qualification.

Will the Trends Writer need to utilize social media?

Yes, a strong knowledge of various social media platforms is essential for spotting national trending content that resonates with the audience.

Is there an opportunity for creativity in this role?

Yes, the role requires creativity in generating original content ideas that engage the audience and add value to ongoing coverage.

How will the Trends Writer determine what topics to cover?

The Trends Writer will use audience tools and digital analytics to identify trending topics and content opportunities that interest the targeted age group.

What benefits are offered to employees in this role?

Benefits include a competitive salary, pension contributions, 25 days of holiday (with additional leave accrued over years), private healthcare cash plan, and wellbeing support, among others.

Is there a requirement for teamwork in this position?

Yes, the Trends Writer will work as part of a team to generate SEO content and respond to trending topics collaboratively.

Is there an emphasis on inclusivity within the company?

Yes, Reach plc is committed to diversity and encourages applications from individuals of various backgrounds, circumstances, and identities.

What is the nature of the work arrangement for this role?

The role is home and hub-based linked to the Bristol Hub, allowing for a hybrid work arrangement for candidates based in and around Bristol.

Is there support for employee well-being in this position?

Yes, the company provides a 24/7 employee assistance programme (EAP) for wellbeing support for employees and their families.

Reach plc

Reach plc - The UK and Ireland's largest commercial news publisher

Technology
Industry
1001-5000
Employees
1832
Founded Year

Mission & Purpose

Reach is the largest commercial publisher in the UK and Ireland. We own over 130 of the most trusted and popular national, regional and local media brands, with a combined print and digital monthly reach of 48m. With over 10 million registered customers, we are proud to be campaigners, champions and changemakers in our communities.