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Vice President, Product Marketing

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Klaviyo

16d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • $300K - $400K
  • Boston

AI generated summary

  • You must have 10+ years of product marketing experience, strong problem-solving skills, ability to work independently and collaboratively, background in middleware products, and exceptional presentation and prioritization abilities.
  • You will lead a high-performing team, drive product launches and positioning, develop innovative marketing strategies, enable sales, analyze the market, and serve as a product evangelist in a fast-paced tech company.

Requirements

  • 10+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning
  • Solid ability to problem-solve and think strategically
  • Ability to conduct research and shape the problem space in ambiguous settings
  • Collaborative approach to work with cross-functional teams
  • Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations
  • Team player; able to communicate with technical and business experts at all levels of the organization
  • Ability to motivate people
  • Experience in customer engagements
  • Confident personality and strong interpersonal skills with track record for influencing outside span of control
  • Background with middleware products, such as big data, data integration, cloud and application integration technologies
  • Strong presentation skills and ability to deal with ambiguity is a must
  • Ability to prioritize and meet deadlines

Responsibilities

  • Team Leader:· Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers
  • Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
  • Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide. Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy
  • Product Positioning: Develop product positioning and messaging that differentiates our products in the market
  • Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.
  • Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products.Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck
  • Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy
  • Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Klaviyo’s product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings.

FAQs

What qualifications are required for the Vice President, Product Marketing role at Klaviyo?

The ideal candidate for the Vice President, Product Marketing role at Klaviyo should have at least 10 years of product marketing experience, a passion for customer experience, strong strategic thinking skills, collaborative approach to work, ability to conduct research and problem-solve in ambiguous settings, excellent communication skills, and experience in customer engagements.

What are the key responsibilities of the Vice President, Product Marketing at Klaviyo?

The key responsibilities of the Vice President, Product Marketing at Klaviyo include leading and developing a world-class Product Marketing organization, planning and executing successful product launches, developing and implementing new marketing strategies, creating product positioning and messaging, producing product marketing collateral, enabling the sales team, analyzing market and competitive landscape, and acting as a key public spokesperson for Klaviyo's products.

What is the role of the Vice President, Product Marketing in collaborating with cross-functional teams at Klaviyo?

The Vice President, Product Marketing is responsible for collaborating with cross-functional teams at Klaviyo to ensure alignment on product strategy, messaging, sales enablement materials, and market positioning. They work closely with Sales, Operations, and other teams to drive successful go-to-market strategies for Klaviyo's products.

How important is experience with middleware products for the Vice President, Product Marketing role at Klaviyo?

Experience with middleware products, such as big data, data integration, cloud, and application integration technologies, is beneficial for the Vice President, Product Marketing role at Klaviyo. This background can provide valuable insights into the industry landscape and help in developing strategic marketing plans for Klaviyo's products.

Klaviyo is a unified customer platform for email, SMS, and more. Own your consumer data and interactions. #Klaviyo

Marketing & Advertising
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

Klaviyo is a marketing automation platform that specializes in email and SMS marketing for e-commerce businesses. Their ultimate mission is to help businesses of all sizes grow by enabling them to create personalised and targeted marketing campaigns, build stronger customer relationships, and drive sales. Klaviyo's purpose is to empower e-commerce brands with the tools and insights they need to thrive in the digital marketplace, providing them with the means to deliver relevant and engaging marketing messages to their customers and drive business success.

Culture & Values

  • Customer first

    We always put our customers first. Klaviyos start with the customer and work backward. We create products that solve legitimate customer problems, always doing what's best for our customers and their customers. We work hard to earn and keep each customer's trust through products and experiences that improve their lives and speed up their paths to success.

  • Always learning

    We are always learning. “We surround ourselves with people that are intensely curious and energized by learning. I know many Klaviyos who have attended Udemy courses, coding academies, conferences, and university classes to better themselves and I know others that have independently launched internal trainings and mentoring programs to help teach others. It helps that we have a free book policy and generous learning stipend but what makes Klaviyo really special is the culture of putting this into action.” - Mike Parker, Sr. Director, Solution Architecture Klaviyos have a constant desire to learn and a powerful drive to “figure things out.” We’re high-slope and have a relentless curiosity that allows us to uncover and solve the world’s hardest problems. As individuals, we’re knowledgeable about many things, not just one. And when we don’t know something, we’re expected to learn and become an expert for others.

  • Equitable world

    We strive to make the world more equitable. “Klaviyos come from all over the world, and have all kinds of backgrounds. We have a number of employee-organized groups called KRGs that celebrate our different backgrounds, identities, and values. Because wherever you're from, you belong here.” - Hansen Liang, Senior Product Manager Klaviyos believe that everyone deserves a fair shot at success. We treat people both inside and outside of Klaviyo with equity, respect, honesty, and kindness. We strive to build a diverse company, and prioritize the inclusion of varied opinions and experiences throughout Klaviyo. We aren't afraid to speak out when we see injustice. We create products and programs that can provide everyone, everywhere with tools for ownership and success.

  • Collaborate radically

    We collaborate radically. Klaviyos are what we create together. We are humble, transparent, and on a lifelong journey to become better humans together. We express strong opinions with kindness and proactively seek feedback. We listen, share, encourage, and trust each other. We’re quick to admit when we’re wrong, and even quicker to help one another win. No task is below us—we’re as willing to ship packages as we are to set strategy. Our strict “no brilliant jerks” policy helps us recruit, hire, and retain exceptional collaborators.

  • Ambitious

    We are ambitious. “Klaviyos dream big and are passionate. We don't back down from challenging problems. We don't fear failing. We strive to succeed and build success for those around us. We don't limit our thinking to "what we've always done." We are builders and we create opportunities.” - Daniel Kezerashvili, Engineer Manager II Klaviyos don't limit themselves to the tools and solutions of today. We dream big and aim to solve the hardest of problems, problems that pull future technology into today. All of us are inventors and entrepreneurs, and together we create the best solutions for customers, even when that means tackling tough obstacles. Experimentation, failure, fast iteration, and big wins are all valued equally in our culture of problem-solving.

  • Remarkable

    We are remarkable. “I am always impressed by the unique skills and talents held by people at Klaviyo and the drive Klaviyos possess to go above and beyond. By bringing their best to work everyday in meaningful and noticeable ways, Klaviyos inspire others to do the same.” - Evan Eisert, Group Product Manager Klaviyos deliver work that is deemed “remarkable” by our peers, our customers, and the market. We start by focusing on quality of work, then learn how to do it faster, frugally, and more efficiently. We are meticulous in each action we take as individuals and as teams. We are rigorous, prepared, and high-performance. We know the “why” behind each problem and goal, and we stay close to the decisions we make to ensure the most remarkable outcome.