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VP, Brand & Voice Creative

  • Job
    Full-time
    Expert Level
  • Marketing
  • $250K - $275K
  • New York City
  • Quick Apply

AI generated summary

  • You need 10+ years in luxury brand creative management, strong leadership, strategic vision, excellent communication skills, and proficiency in design software. Join us in NY for a hybrid role.
  • You will oversee all aspects of brand creative, develop campaigns, maintain brand consistency, refresh brand voice, and lead a team to ensure innovation and excellence in creative execution.

Requirements

  • Tenure: 10+ years of experience in Ecommerce and Social Channel management, creative direction and execution with a proven track record of success in a luxury jewelry or high-end fashion or beauty brand.
  • Education: Bachelor's degree in marketing, communications, Ecommerce and UX design, or related field; advanced degree preferred.
  • Strong leadership and team management skills, with the ability to inspire and motivate others.
  • Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies effectively.
  • Strategic thinker with a deep understanding of consumer behavior, market trends, and industry best practices.
  • Creative vision and ability to think outside the box, with a passion for storytelling and brand building.
  • Proficiency in Figma, Adobe Creative Suite, Keynote, PowerPoint, Ms Office, Frame.io and other relevant design software/tools.
  • Proven track record of developing and running successful social and Ecommerce channels.
  • Strong leadership and team management skills.
  • Strategic thinking and problem-solving skills.
  • Deep understanding of market trends and consumer behavior.
  • Ability to effectively manage budgets and resources.
  • Experience working with cross-functional teams.
  • Creative vision and the ability to translate it into actionable plans.
  • Knowledge of design principles, marketing concepts, and advertising techniques.
  • Location: New York, NY
  • Working Mode: Hybrid

Responsibilities

  • Brand Creative & Brand Voice:
  • Consideration Campaigns, Brand Storytelling, Special Projects (VIP Gifting).
  • Brand Creative:
  • Develop and execute best-in-class Consideration Campaigns.
  • Develop and expand Brand Identity kit and ensure tight adherence across the Brand Creative team. Ensure brand consistency and integrity across all touch points, maintaining high standards of quality and creativity.
  • Oversee and direct OOH, print etc. designs adhere to project requirements, objectives, and timelines and uphold brand standards across all projects.
  • Create and execute Special projects ranging from VIP and special packaging projects, mailers, co-op kits, cross-functional collateral (marketing, events, retail etc.).
  • Collaborate with the SVP Creative in the conceptualization and execution of brand awareness campaigns.
  • Brand Voice:
  • Develop and action a refresh of the Brand Voice and how it plays out across channels.
  • Create Brand Voice guidelines that are applicable across all 360 touch points.
  • Expand on Hero and Icon product & heritage and craftsmanship storytelling.
  • Direct and oversee Brand Communications with focus on E-Commerce and Email.
  • Oversee and edit day-to-day copy and ensure adherence to Brand Voice Guidelines and Channel Marketing KPI’s.
  • Leadership:
  • Actively collaborate closely with cross-functional teams, including marketing, product development, and merchandising, to ensure constant alignment and integration of brand messaging and visuals.
  • Partner closely with project managers in terms of meeting goals and deadlines necessary for timely delivery of projects and creative assets.
  • Stay informed about industry trends, consumer insights, and competitive landscape to inform creative strategies and tactics.
  • Manage and mentor the brand and voice teams, fostering a culture of innovation, collaboration, and excellence.

FAQs

What are the key responsibilities of the VP, Brand & Voice Creative at David Yurman?

The VP, Brand & Voice Creative is responsible for overseeing and leading the Brand Creative and Brand Voice teams, developing consideration campaigns, brand voice and storytelling, and supporting awareness campaign development. They work closely with cross-functional teams to achieve business and brand objectives.

What qualifications and experience are required for the VP, Brand & Voice Creative role at David Yurman?

The ideal candidate for this role must have at least 10 years of experience in a luxury, jewelry, or high-end fashion house, developing best-in-class brand creative and consideration campaigns. They should have a strong understanding of luxury positioning, creative execution, and leadership skills, as well as the ability to develop a brand voice that elevates and drives conversion.

What are the key skills needed to succeed as the VP, Brand & Voice Creative at David Yurman?

Communication, curiosity, and creativity are key skills needed for success in this role. The candidate must be a strong storyteller driver who can unlock key brand moments across both brand and voice channels. They should be able to balance a strong creative vision with business acumen and excel at creative execution and leadership.

Discover the artistry and inspiration of America’s preeminent jewelry designer.

Fashion & Arts
Industry
1001-5000
Employees
1980
Founded Year