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VP, Creative

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KEEN

28d ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • $225K - $250K
  • Portland

Requirements

  • Education and Experience Required:
  • Bachelor's Degree marketing, advertising, design, or related field required
  • 10+ years Proven experience as a Creative Director or similar role in the footwear or related industry required
  • Competencies:
  • Strong portfolio showcasing successful brand campaigns and creative projects.
  • In-depth knowledge of marketing principles, consumer behavior, and industry trends.
  • Proficient in creative software and tools such as Adobe Creative Suite, graphic design, and video editing.
  • Excellent leadership and team management skills, with the ability to motivate and inspire a creative team.
  • Strong conceptual thinking and strategic planning abilities.
  • Exceptional communication and presentation skills to effectively convey creative ideas and concepts.
  • Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
  • Understanding of digital marketing channels and emerging media platforms.
  • Strong working knowledge of Microsoft Office 365, including SharePoint and Teams.
  • Working knowledge of project management software
  • Project Management certification preferred.
  • International experience is preferred.
  • Travel Required
  • 20% Domestic and International

Responsibilities

  • Leads the creative vision and direction for KEEN, reflecting KEEN's values and mission thoughtful and purposeful shoemaker.
  • Establishes and curates the visual brand guidelines across all assets in design, copy, video/photography to build consistency and ownership of our global brand look and feel.
  • Protects the brand. Heads and directs the overall quality, innovation, and creative vision. Ensures a high standard of visual execution across all media and campaigns. Guides written and visual articulation of ideas into campaign concepts.
  • Directs and oversees creative department organizational strategies by contributing information, analysis, and recommendations to strategic thinking and direction; establishing functional objectives in line with organization goals. Translates business and marketing objectives into clear, design strategies.
  • Develops overall marketing strategies. Evaluate creative strategy and execution of all new work. Translate marketing objectives into clear creative strategies. Oversee the creative process from concept to completion.
  • Advises on brief design, structure and process.
  • Oversees deliverables, timelines and budgets on creative development. Oversees quality control and consistency across copy and art direction.
  • Manages and develops the design team, including art directors, copywriters, graphic designers, photographers, and videographers. Provides direction and leadership to freelance resources where appropriate.
  • Manages and leads creative reviews and presentations, while successfully presenting concepts and powerful narratives for senior management, sales teams and external audiences in order to influence business and creative decisions.
  • Based on target consumer and market insights, manage, direct, and inspire internal and external creative teams across the core creative pillars: design, editorial, photography, video and brand experience.
  • Concept brand, seasonal and product launch campaigns grounded in clear brand consistency, engagement strategy and insights. Stay up to date with new innovations and industry trends. Uncover innovative ways to incorporate emerging and new media formats into campaigns. Present to company and key accounts where appropriate; and lead team in superior execution.
  • Collaborates with cross functional teams to deliver creative ideas, strategies and design across all product categories and brand led initiatives. Work closely with multidisciplinary project teams

FAQs

What are the main responsibilities of the VP, Creative Director role?

The main responsibilities include driving creative strategy, developing big ideas, creating standout designs, leading a creative team, and orchestrating all phases of brand go-to-market creative development.

What is the purpose of the VP, Creative Director position within the company?

The purpose is to elevate the global brand experience, differentiate and enhance KEEN's unique brand and product position, and bring industry-changing creative solutions.

What skills and experience are required for the VP, Creative Director role?

The ideal candidate should have strong creative leadership abilities, experience in developing innovative brand strategies, excellent design skills, and a proven track record in leading successful creative projects.

How does the VP, Creative Director work with other departments within the company?

The VP, Creative Director collaborates with marketing, product development, and sales teams to ensure brand consistency, alignment with business goals, and the successful implementation of creative strategies.

What are some key qualities that the company is looking for in a VP, Creative Director candidate?

Some key qualities include creativity, strategic thinking, leadership skills, a passion for brand development, the ability to inspire and motivate a creative team, and a strong understanding of market trends and consumer behavior.

Driven by a passion for life outside, KEEN is a values driven footwear brand from Portland, Oregon.

Fashion & Arts
Industry
201-500
Employees
2003
Founded Year

Mission & Purpose

KEEN is a values led, outdoor footwear brand with a mission to responsibly create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. As a company, we strive to live by our values, from the products we make to the actions we take, and by activating communities and individuals to protect and preserve the places where we work and play. We passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Looking ahead, our vision is to be the most trusted outdoor footwear and lifestyle brand in the world.