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VP, Data Cloud Product Marketing

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Salesforce

22d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • £239.3K - £382.9K
  • San Francisco
  • Quick Apply

AI generated summary

  • You need 10+ years in B2B SaaS with 5 in leadership, enterprise product launch experience, strong communication skills, cross-functional collaboration, market translation ability, global influence, and willingness to travel 25% of the time.
  • You will develop compelling narratives, drive demand generation, launch new solutions, oversee marketing campaigns, collaborate with stakeholders, track KPIs, and develop a team in a fast-paced, matrixed organization.

Requirements

  • 10+ years of product marketing experience in B2B SaaS, with a minimum of 5 years in a leadership role.
  • Proven track record of launching and growing products in the enterprise space, preferably data platforms or similar technology.
  • Outstanding written and verbal communication skills, with the ability to craft compelling stories for diverse audiences.
  • Proven ability to work cross-functionally and build strong relationships with stakeholders at all levels of an organization.
  • Demonstrated experience in synthesizing and translating market needs into product requirements; ability to manifest the product vision/direction via compelling positioning and messaging.
  • Ability to influence and deliver results in global, matrixed environments comprised of internal and external stakeholders.
  • Ability to travel domestically and internationally ~25% of the time.

Responsibilities

  • Develop and evolve a compelling narrative and value proposition for Data Cloud. Lead the team that builds all collateral (website, digital, videos, demos, enablement, etc.) for Data Cloud to reflect the positioning and showcase the vision of our overall solution. Partner with Product Management teams for the key Platform products and solutions to ensure the narrative is tied together.
  • Develop and refine customer segmentation; understand and document detailed customer personas and needs.
  • Build and maintain a robust demand generation engine to ensure a healthy, constantly progressing pipeline that aligns with the sales objectives.
  • Oversee the creation and execution of high-impact, multi-channel marketing campaigns to drive marketing and sales qualified leads, and ultimately, customer acquisition and expansion.
  • Launch new Data Cloud solutions and capabilities in tight coordination with Product and Sales leadership at Salesforce events.
  • Drive field readiness and enablement for new Data Cloud solutions and capabilities.
  • AR/PR: Work closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market.
  • Stakeholder Management: Communicate effectively and frequently to ensure all stakeholders across product, sales, product marketing, marketing, and customer success are aligned in a highly matrixed organization.
  • Define and track key performance indicators (KPIs) and regularly report on the performance of product marketing initiatives.
  • Team Development: Develop and grow a team of diverse product marketing talent

FAQs

What is the primary responsibility of the VP, Data Cloud Product Marketing?

The primary responsibility of the VP, Data Cloud Product Marketing is to create differentiated product positioning, messaging, sales enablement, and go-to-market strategy for Data Cloud in collaboration with the EVP & GM of Data Cloud.

Who will the VP, Data Cloud Product Marketing report to?

The VP, Data Cloud Product Marketing will report to the SVP of Next Gen Platform Product Marketing and will also serve on the leadership team with other NGP product marketing leaders.

What is the ideal leader expected to bring to this role?

The ideal leader for this role is expected to develop a compelling and differentiating strategy for Data Cloud, align and inspire an integrated team, and create a performance culture that enables everyone to do their best work.

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Mission & Purpose

Salesforce is a leading cloud-based software company that provides customer relationship management (CRM) solutions and a wide range of enterprise applications. Their platform enables businesses to manage customer interactions, sales processes, marketing campaigns, and service operations in a centralised and efficient manner. Salesforce's ultimate mission is to empower companies to connect with their customers, partners, and employees in meaningful ways, fostering stronger relationships and driving business growth. Their purpose is to revolutionise the way businesses operate by offering a comprehensive suite of cloud-based tools and applications that streamline processes, enhance collaboration, and enable organisations to make data-driven decisions. With a strong focus on innovation, customer success,