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Web Campaign Manager - Denver

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Klaviyo

16d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • $124K - $186K
  • Denver

AI generated summary

  • You need 8+ years of web marketing experience, strategic thinking skills, B2B knowledge, data-driven marketer, strong communicator, collaborative team player, and ability to balance multiple projects. Think big, move fast, and drive success.
  • You will plan, develop, and optimize data-driven website campaigns, collaborate with key stakeholders, analyze user data, report on campaign performance, test strategies, and stay abreast of industry trends.

Requirements

  • 8+ Years of Website Marketing or other relevant experience with a passion for creating best in class customer experiences and journeys.
  • Demonstrated track record of creating and executing website strategies that align with overarching marketing objectives, consistently driving measurable success against defined goals.
  • A data-driven marketer with comprehensive knowledge of the B2B funnel, expertise in web analytics (Google Analytics), proficiency in A/B and multivariate testing tools, and experience in content management systems (Wordpress is a plus)
  • Excellent communication skills, someone who can communicate complex technical details to a non-technical audience.
  • Team player, able to collaborate with Strategic, technical, creative, and business experts at all levels of the organization (including across remote locations)
  • Proven success influencing peers and leaders, across marketing, creative, and engineering.
  • A big thinker, someone who can brainstorm and develop out of the box ideas to drive success.
  • Ability to move fast and balance multiple projects simultaneously
  • Background in B2B marketing strategies

Responsibilities

  • Own the planning and development of data-driven integrated website campaigns that align with overall marketing strategies.
  • Effectively collaborate with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, Demand Generation, and others to build best in-class web experiences and journeys.
  • Investigate data to understand user journeys & identify opportunities for improvement
  • Regularly report to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance & own the follow-through of those recommendations.
  • Identify and develop A/B testing and/or personalization strategies within campaigns to optimize campaign performance.
  • Stay up-to-date with industry trends and best practices to ensure website campaigns are innovative and effective

FAQs

What is the primary responsibility of a Web Campaign Manager?

The primary responsibility of a Web Campaign Manager is to develop and execute effective B2B website campaigns to drive traffic, increase conversion rates, and enhance user experience for different segments across the business.

What skills and experience are required for a Web Campaign Manager role?

A Web Campaign Manager should have 8+ years of website marketing or relevant experience, a strong passion for creating best-in-class customer experiences, expertise in web analytics, proficiency in A/B and multivariate testing tools, and experience in content management systems.

How does a Web Campaign Manager collaborate with key marketing stakeholders?

A Web Campaign Manager effectively collaborates with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, and Demand Generation to build best-in-class web experiences and journeys to support campaign and business goals.

How does a Web Campaign Manager track campaign performance and provide recommendations for optimization?

A Web Campaign Manager regularly reports to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance. They also identify and develop A/B testing and/or personalization strategies within campaigns to optimize campaign performance.

What qualities make a successful Web Campaign Manager?

A successful Web Campaign Manager should be a data-driven marketer with excellent communication skills, a team player capable of collaborating with diverse teams, a big thinker who can develop innovative ideas, and have the ability to balance multiple projects simultaneously.

Klaviyo is a unified customer platform for email, SMS, and more. Own your consumer data and interactions. #Klaviyo

Marketing & Advertising
Industry
1001-5000
Employees
2012
Founded Year

Mission & Purpose

Klaviyo is a marketing automation platform that specializes in email and SMS marketing for e-commerce businesses. Their ultimate mission is to help businesses of all sizes grow by enabling them to create personalised and targeted marketing campaigns, build stronger customer relationships, and drive sales. Klaviyo's purpose is to empower e-commerce brands with the tools and insights they need to thrive in the digital marketplace, providing them with the means to deliver relevant and engaging marketing messages to their customers and drive business success.

Culture & Values

  • Customer first

    We always put our customers first. Klaviyos start with the customer and work backward. We create products that solve legitimate customer problems, always doing what's best for our customers and their customers. We work hard to earn and keep each customer's trust through products and experiences that improve their lives and speed up their paths to success.

  • Always learning

    We are always learning. “We surround ourselves with people that are intensely curious and energized by learning. I know many Klaviyos who have attended Udemy courses, coding academies, conferences, and university classes to better themselves and I know others that have independently launched internal trainings and mentoring programs to help teach others. It helps that we have a free book policy and generous learning stipend but what makes Klaviyo really special is the culture of putting this into action.” - Mike Parker, Sr. Director, Solution Architecture Klaviyos have a constant desire to learn and a powerful drive to “figure things out.” We’re high-slope and have a relentless curiosity that allows us to uncover and solve the world’s hardest problems. As individuals, we’re knowledgeable about many things, not just one. And when we don’t know something, we’re expected to learn and become an expert for others.

  • Equitable world

    We strive to make the world more equitable. “Klaviyos come from all over the world, and have all kinds of backgrounds. We have a number of employee-organized groups called KRGs that celebrate our different backgrounds, identities, and values. Because wherever you're from, you belong here.” - Hansen Liang, Senior Product Manager Klaviyos believe that everyone deserves a fair shot at success. We treat people both inside and outside of Klaviyo with equity, respect, honesty, and kindness. We strive to build a diverse company, and prioritize the inclusion of varied opinions and experiences throughout Klaviyo. We aren't afraid to speak out when we see injustice. We create products and programs that can provide everyone, everywhere with tools for ownership and success.

  • Collaborate radically

    We collaborate radically. Klaviyos are what we create together. We are humble, transparent, and on a lifelong journey to become better humans together. We express strong opinions with kindness and proactively seek feedback. We listen, share, encourage, and trust each other. We’re quick to admit when we’re wrong, and even quicker to help one another win. No task is below us—we’re as willing to ship packages as we are to set strategy. Our strict “no brilliant jerks” policy helps us recruit, hire, and retain exceptional collaborators.

  • Ambitious

    We are ambitious. “Klaviyos dream big and are passionate. We don't back down from challenging problems. We don't fear failing. We strive to succeed and build success for those around us. We don't limit our thinking to "what we've always done." We are builders and we create opportunities.” - Daniel Kezerashvili, Engineer Manager II Klaviyos don't limit themselves to the tools and solutions of today. We dream big and aim to solve the hardest of problems, problems that pull future technology into today. All of us are inventors and entrepreneurs, and together we create the best solutions for customers, even when that means tackling tough obstacles. Experimentation, failure, fast iteration, and big wins are all valued equally in our culture of problem-solving.

  • Remarkable

    We are remarkable. “I am always impressed by the unique skills and talents held by people at Klaviyo and the drive Klaviyos possess to go above and beyond. By bringing their best to work everyday in meaningful and noticeable ways, Klaviyos inspire others to do the same.” - Evan Eisert, Group Product Manager Klaviyos deliver work that is deemed “remarkable” by our peers, our customers, and the market. We start by focusing on quality of work, then learn how to do it faster, frugally, and more efficiently. We are meticulous in each action we take as individuals and as teams. We are rigorous, prepared, and high-performance. We know the “why” behind each problem and goal, and we stay close to the decisions we make to ensure the most remarkable outcome.