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YouTube Strategist (Freelance - Part Time)

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ClickJobs.io

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You must have YouTube channel management experience, growth expertise, knowledge of algorithms, influencer marketing skills, and strong communication abilities.
  • You will create and manage YouTube strategies, oversee multiple channels, analyze performance metrics, enhance SEO, develop content calendars, and engage with the audience to boost growth.

Requirements

  • Experience of managing brand identities and channels on YouTube
  • Experience of growing YouTube channels previously
  • An understanding of how YouTube and video can work as part of a wider marketing strategy
  • A good knowledge of YouTube algorithms
  • Experience of influencer marketing and paid advertising
  • Experience of working alongside video and social teams
  • A good communicator

Responsibilities

  • Develop a comprehensive YouTube strategy to increase channel growth, engagement, viewers, subscribers and traffic.
  • Oversee multiple YouTube channels.
  • Expand channel’s reach and brand awareness.
  • Audience and community management and correspondence.
  • Analyzing data and metrics to track the channel’s and content’s performance, and identifying areas for improvement.
  • Developing and implementing a content strategy and calendar for the channel.
  • Drive maintenance and optimization of content, for better search and discovery on YouTube.
  • Publishing new videos on the channel and creating the channel upload strategy, including overseeing thumbnail creation, keywording, copy.
  • Monitoring and enforcing the channel’s community guidelines and policies.
  • Assisting in building the channel tone and identity.
  • Overseeing SEO and metadata.
  • Ideate relevant content in line with current trends alongside creative teams.
  • Identifying and implementing social media strategy.
  • Oversees creation and implementation of content calendars.
  • Builds out a project management process.
  • Builds KPIs for social channels.

FAQs

What is the main responsibility of the YouTube Strategist role?

The main responsibility is to develop a comprehensive YouTube strategy to increase channel growth, engagement, viewers, subscribers, and traffic, while overseeing multiple YouTube channels.

How many days a week is this freelance position expected to work?

Ideally, we are looking for someone to work 3 days a week, but we are flexible and open to suggestions that suit the right candidate.

What type of experience is required for this role?

Candidates should have experience managing brand identities and channels on YouTube, growing YouTube channels, understanding YouTube algorithms, and knowledge of influencer marketing and paid advertising.

What kind of company is Ink?

Ink is the world’s leading travel media company, recognized for crafting award-winning content and working with the world’s largest travel brands and airlines.

Does the role involve community management?

Yes, the role involves audience and community management, as well as correspondence related to the channels.

Is there a possibility of building a new YouTube channel from scratch?

Yes, there is potential for a fourth channel to be built from scratch as part of this role.

What benefits does Ink offer to its employees?

Ink offers benefits including 25 Days Annual Leave, Ink Rewards via Reward Gateway, Competitive Pension Scheme, Cycle to work scheme, Season Ticket Loans, daily free refreshments, and regular social events, among others.

How does Ink support employee well-being?

Ink provides two wellbeing days per year for employees to use for anything that helps them feel well, in addition to annual leave and bank holidays, alongside access to the Thrive app.

What is the company’s stance on diversity and equal opportunity?

Ink is committed to being an equal opportunity employer and celebrates diverse thoughts, cultures, and backgrounds throughout the organization.

ClickJobs.io

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Human Resources
Industry
51-200
Employees
2011
Founded Year

Mission & Purpose

ClickJobs.io is an online job platform that connects employers with job seekers through a streamlined, user-friendly interface. Their ultimate mission is to simplify and enhance the job search and recruitment process, making it easier for candidates to find opportunities and for employers to identify top talent. Their purpose is to provide an efficient and effective recruitment solution, leveraging technology to facilitate meaningful connections and support career advancement and organizational success.