Candidate briefing for

Pav

from

Masutes Group

Simon Francis

Tolentino

With over seven years of digital marketing experience, he has managed campaigns across platforms like Facebook, Instagram, and Google. He has also successfully scaled campaigns, improved lead generation, and managed multiple client accounts, always focusing on meeting KPIs and maximizing ROI through data-driven strategies.

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2% Talent

Part of 78 admissions from 4,340 applications

Our latest summer batch had an acceptance rate of just 1.79%.

Out of 4,340 applications, 1,982 were manually pre-screened, 588 were interviewed, and 211 were given a take-home project to assess critical skills like market research, lead generation, multi-channel outreach, and cold-calling. These projects are designed to identify top talent capable of excelling in real-world scenarios. Ultimately, only 78 candidates made it into our active talent pool.

Highlights:

With over seven years of digital marketing expertise, he has successfully managed and optimised campaigns across platforms like Facebook, Instagram, LinkedIn, Amazon, and Google. His deep understanding of marketing channels has allowed him to scale a Facebook lead generation campaign by 50%, improving both lead quality and conversion rates. He consistently manages multiple client accounts, overseeing 8-11 Meta campaigns across industries, ensuring all meet their KPIs and maintain a strong focus on ROI. In lead generation, he has consistently exceeded targets, generating 300-350 monthly leads, surpassing goals by 20% on average. His ad campaigns maintain an average ROAS of 3.5, and he's exceeded client acquisition goals by securing 7 new clients in a 3-month period. These results showcase his ability to optimise performance, exceed targets, and deliver value to clients.

Our take:

This candidate brings over seven years of hands-on digital marketing experience, excelling in managing multi-channel campaigns across platforms like Facebook, Instagram, and Google. With a proven track record of optimizing performance, exceeding lead generation and ROI targets, and managing multiple client accounts simultaneously, they have the strategic and data-driven skills to drive impactful marketing results. Their ability to consistently surpass goals and deliver value makes them a strong fit for any digital marketing role.

Communication skills

Example voice memo