Mission & purpose
It started with a shirt. Well, eight to be precise. In 1991 when Johnnie couldn’t find a ‘just right’ shirt, he crafted them himself from his kitchen table. Years later and he’s fronting a major British clothing brand with a turnover of £350 million. It took hard work, determination – countless cups of tea – and brand values that we still champion today; stylish, grounded, uplifting.
We’ve now outgrown Johnnie’s kitchen and are based at the significantly larger Boden House in West London. We’ve got a gigantic warehouse in Leicester, an office in a trendy part of Boston and a warehouse in Pittston, Pennsylvania
Together we might put a spring in the step of over 1.7 million customers worldwide and a team of over 900 who take that joy and weave it into our colourful clothing.
Stylist, grounded and uplifting ... these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today.
We curate a world of beauty that’s ethical, inclusive – and importantly – good fun.
We inspire you to live your best life.
We are Boden.