BoyleSports is the largest and most successful independently-owned bookmaker on the island of Ireland.

Founded in 1982 by John Boyle, the business has grown to over 375 shops in Ireland & the UK and now offers telephone, mobile and internet betting and gaming services in Ireland, the UK and a range of other international markets.

BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk which straddles the border with Northern Ireland. The company currently employs over 2,700 employees across Ireland, the UK, Gibraltar, Manilla and South Africa. 

BoyleSports is regulated for betting and gaming activities in Ireland, the UK and Gibraltar. A Marketing Operations centre was opened in 2015, based in Ocean Village, Gibraltar, employing over 20 staff.

Proud sponsors of the BoyleSports Irish Grand National at Fairyhouse, the BoyleSports Irish Greyhound Derby at Shelbourne Park, and proud betting partners of Birmingham City FC, Coventry City FC and Newcastle United FC. BoyleSports is also title sponsor of the PDC World Grand Prix darts.

Entertainment & Media

BoyleSports

You need significant sports sponsorship experience, particularly in football, creative activation skills, strong networks, commercial acumen, and knowledge of UK/Ireland gambling regulations.

You will lead sponsorship strategy, manage a high-performing team, ensure brand consistency, maximize rights value, coordinate activations, and measure sponsorship impact on brand and performance.

Marketing

Sports & Fitness

London

Location: Hybrid, London Team: Marketing Are you ready to take a bold brand to the big leagues? BoyleSports is on a mission to shake up the betting and gaming landscape. With over 300 stores and a growing digital presence, we’re building a brand with ambition, edge and energy, and sponsorship is at the heart of how we show up. We’re looking for a Head of Sponsorship who’s not just experienced, but visionary. Someone who knows the power of a top tier partnership, understands the nuances of racing, and thrives on turning sponsorship rights into fan-first, fame-driving brand moments. This is a senior role for a strategic leader who can manage a busy portfolio with precision, and drive standout value from every asset we invest in. What You’ll Lead You’ll own the sponsorship strategy end-to-end, shaping how BoyleSports shows up on the biggest stages in sport. From horse racing to darts, from local derbies to the global game, you’ll: * Lead and evolve our full sponsorship portfolio: spanning iconic Irish and UK horse racing events, Darts World Grand Prix, and a major new sponsorship. * Develop and deliver a challenger sponsorship strategy: putting BoyleSports at the centre of sporting conversation and culture. * Ensure excellence at every touchpoint: from branding to rights management, from fan experiences to internal engagement. * Scope and assess new opportunities: building the business case for smart, strategic growth in sport. * Inspire and manage a high-performing team: elevating talent, unlocking creativity and creating a culture of excellence. You’ll Be Accountable For * Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution. * Maximising the value of our rights: and ensuring every asset works hard for brand and business. * Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing. * Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub. * Leading on hospitality, ticketing, fan experiences, and in-venue betting integration. * Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance. What We’re Looking For We need a sponsorship leader with serious pedigree and challenger energy: * Significant experience in sports sponsorship, particularly football – with a track record of leading high-profile partnerships (Premier League experience strongly preferred). * Creative and strategic; someone who brings original thinking and knows how to activate in fresh, fan-focused ways. * Deep understanding of the sports landscape; with strong networks across rights holders, clubs, and agencies. * Commercially sharp; comfortable building business cases and reporting on ROI. * Multi-tasker and team player; able to juggle multiple complex partnerships, stakeholders and deadlines. * Experience in the betting and gaming sector is strongly preferred. * Working knowledge of UK and Irish gambling regulation; especially its impact on sponsorship and branding. The extras that matter * You’re a confident communicator, able to influence at every level; internally and externally. * You thrive in fast-paced, high-stakes environments. * You’re passionate about sport and live experiences; and get what it takes to create unforgettable fan moments. * You’re a builder; of teams, of partnerships, of bold brand narratives. This isn’t a sponsorship job. It’s a brand-building mission. If you’re ready to lead from the front, challenge the norm, and put BoyleSports on the map in sport and culture, we want to hear from you.

Location: Hybrid, LondonTeam: MarketingAre you ready to take a bold brand to the big leagues?BoyleSports is on a mission to shake up the betting and gaming landscape. With over 300 stores and a growing digital presence, we’re building a brand with ambition, edge and energy, and sponsorship is at the heart of how we show up.We’re looking for a Head of Sponsorship who’s not just experienced, but visionary. Someone who knows the power of a top tier partnership, understands the nuances of racing, and thrives on turning sponsorship rights into fan-first, fame-driving brand moments. This is a senior role for a strategic leader who can manage a busy portfolio with precision, and drive standout value from every asset we invest in.What You’ll LeadYou’ll own the sponsorship strategy end-to-end, shaping how BoyleSports shows up on the biggest stages in sport. From horse racing to darts, from local derbies to the global game, you’ll: * Lead and evolve our full sponsorship portfolio: spanning iconic Irish and UK horse racing events, Darts World Grand Prix, and a major new sponsorship. * Develop and deliver a challenger sponsorship strategy: putting BoyleSports at the centre of sporting conversation and culture. * Ensure excellence at every touchpoint: from branding to rights management, from fan experiences to internal engagement. * Scope and assess new opportunities: building the business case for smart, strategic growth in sport. * Inspire and manage a high-performing team: elevating talent, unlocking creativity and creating a culture of excellence.      You’ll Be Accountable For * Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution. * Maximising the value of our rights: and ensuring every asset works hard for brand and business. * Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing. * Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub. * Leading on hospitality, ticketing, fan experiences, and in-venue betting integration. * Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance.      What We’re Looking ForWe need a sponsorship leader with serious pedigree and challenger energy: * Significant experience in sports sponsorship, particularly football – with a track record of leading high-profile partnerships (Premier League experience strongly preferred). * Creative and strategic; someone who brings original thinking and knows how to activate in fresh, fan-focused ways. * Deep understanding of the sports landscape; with strong networks across rights holders, clubs, and agencies. * Commercially sharp; comfortable building business cases and reporting on ROI. * Multi-tasker and team player; able to juggle multiple complex partnerships, stakeholders and deadlines. * Experience in the betting and gaming sector is strongly preferred. * Working knowledge of UK and Irish gambling regulation; especially its impact on sponsorship and branding.      The extras that matter * You’re a confident communicator, able to influence at every level; internally and externally. * You thrive in fast-paced, high-stakes environments. * You’re passionate about sport and live experiences; and get what it takes to create unforgettable fan moments. * You’re a builder; of teams, of partnerships, of bold brand narratives.      This isn’t a sponsorship job. It’s a brand-building mission.If you’re ready to lead from the front, challenge the norm, and put BoyleSports on the map in sport and culture, we want to hear from you.

Head of Sponsorship - BoyleSports

&lt;strong&gt;Location:&lt;/strong&gt; Hybrid, London&lt;br&gt;&lt;br&gt;&lt;strong&gt;Team:&lt;/strong&gt; Marketing&lt;br&gt;&lt;br&gt;&lt;strong&gt;Are you ready to take a bold brand to the big leagues?&lt;br&gt;&lt;br&gt;&lt;/strong&gt;BoyleSports is on a mission to shake up the betting and gaming landscape. With over 300 stores and a growing digital presence, we’re building a brand with ambition, edge and energy, and sponsorship is at the heart of how we show up.&lt;br&gt;&lt;br&gt;We’re looking for a Head of Sponsorship who’s not just experienced, but visionary. Someone who knows the power of a top tier partnership, understands the nuances of racing, and thrives on turning sponsorship rights into fan-first, fame-driving brand moments. This is a senior role for a strategic leader who can manage a busy portfolio with precision, and drive standout value from every asset we invest in.&lt;br&gt;&lt;br&gt;&lt;strong&gt;What You’ll Lead&lt;br&gt;&lt;br&gt;&lt;/strong&gt;You’ll own the sponsorship strategy end-to-end, shaping how BoyleSports shows up on the biggest stages in sport. From horse racing to darts, from local derbies to the global game, you’ll:&lt;br&gt;&lt;br&gt;&lt;ul&gt;&lt;li&gt;Lead and evolve our full sponsorship portfolio: spanning iconic Irish and UK horse racing events, Darts World Grand Prix, and a major new sponsorship.&lt;/li&gt;&lt;li&gt;Develop and deliver a challenger sponsorship strategy: putting BoyleSports at the centre of sporting conversation and culture.&lt;/li&gt;&lt;li&gt;Ensure excellence at every touchpoint: from branding to rights management, from fan experiences to internal engagement.&lt;/li&gt;&lt;li&gt;Scope and assess new opportunities: building the business case for smart, strategic growth in sport.&lt;/li&gt;&lt;li&gt;Inspire and manage a high-performing team: elevating talent, unlocking creativity and creating a culture of excellence.&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;You’ll Be Accountable For&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution.&lt;/li&gt;&lt;li&gt;Maximising the value of our rights: and ensuring every asset works hard for brand and business.&lt;/li&gt;&lt;li&gt;Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing.&lt;/li&gt;&lt;li&gt;Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub.&lt;/li&gt;&lt;li&gt;Leading on hospitality, ticketing, fan experiences, and in-venue betting integration.&lt;/li&gt;&lt;li&gt;Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance.&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;What We’re Looking For&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;strong&gt;We need a sponsorship leader with serious pedigree and challenger energy:&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;Significant experience in sports sponsorship, particularly football – with a track record of leading high-profile partnerships (Premier League experience strongly preferred).&lt;/li&gt;&lt;li&gt;Creative and strategic; someone who brings original thinking and knows how to activate in fresh, fan-focused ways.&lt;/li&gt;&lt;li&gt;Deep understanding of the sports landscape; with strong networks across rights holders, clubs, and agencies.&lt;/li&gt;&lt;li&gt;Commercially sharp; comfortable building business cases and reporting on ROI.&lt;/li&gt;&lt;li&gt;Multi-tasker and team player; able to juggle multiple complex partnerships, stakeholders and deadlines.&lt;/li&gt;&lt;li&gt;Experience in the betting and gaming sector is strongly preferred.&lt;/li&gt;&lt;li&gt;Working knowledge of UK and Irish gambling regulation; especially its impact on sponsorship and branding.&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;The extras that matter&lt;br&gt;&lt;br&gt;&lt;/strong&gt;&lt;ul&gt;&lt;li&gt;You’re a confident communicator, able to influence at every level; internally and externally.&lt;/li&gt;&lt;li&gt;You thrive in fast-paced, high-stakes environments.&lt;/li&gt;&lt;li&gt;You’re passionate about sport and live experiences; and get what it takes to create unforgettable fan moments.&lt;/li&gt;&lt;li&gt;You’re a builder; of teams, of partnerships, of bold brand narratives.&lt;br&gt;&lt;br&gt;&lt;/li&gt;&lt;/ul&gt;This isn’t a sponsorship job. It’s a brand-building mission.&lt;br&gt;&lt;br&gt;If you’re ready to lead from the front, challenge the norm, and put BoyleSports on the map in sport and culture, we want to hear from you.

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