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Head of Sponsorship

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BoyleSports

6d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Sports & Fitness
  • London

AI generated summary

  • You need significant sports sponsorship experience, particularly in football, creative activation skills, strong networks, commercial acumen, and knowledge of UK/Ireland gambling regulations.
  • You will lead sponsorship strategy, manage a high-performing team, ensure brand consistency, maximize rights value, coordinate activations, and measure sponsorship impact on brand and performance.

Requirements

  • Significant experience in sports sponsorship, particularly football – with a track record of leading high-profile partnerships (Premier League experience strongly preferred).
  • Creative and strategic; someone who brings original thinking and knows how to activate in fresh, fan-focused ways.
  • Deep understanding of the sports landscape; with strong networks across rights holders, clubs, and agencies.
  • Commercially sharp; comfortable building business cases and reporting on ROI.
  • Multi-tasker and team player; able to juggle multiple complex partnerships, stakeholders and deadlines.
  • Experience in the betting and gaming sector is strongly preferred.
  • Working knowledge of UK and Irish gambling regulation; especially its impact on sponsorship and branding.

Responsibilities

  • You’ll own the sponsorship strategy end-to-end, shaping how BoyleSports shows up on the biggest stages in sport. From horse racing to darts, from local derbies to the global game, you’ll:
  • Lead and evolve our full sponsorship portfolio: spanning iconic Irish and UK horse racing events, Darts World Grand Prix, and a major new sponsorship.
  • Develop and deliver a challenger sponsorship strategy: putting BoyleSports at the centre of sporting conversation and culture.
  • Ensure excellence at every touchpoint: from branding to rights management, from fan experiences to internal engagement.
  • Scope and assess new opportunities: building the business case for smart, strategic growth in sport.
  • Inspire and manage a high-performing team: elevating talent, unlocking creativity and creating a culture of excellence.
  • You’ll Be Accountable For
  • Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution.
  • Maximising the value of our rights: and ensuring every asset works hard for brand and business.
  • Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing.
  • Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub.
  • Leading on hospitality, ticketing, fan experiences, and in-venue betting integration.
  • Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance.

FAQs

What is the location for this position?

The position is hybrid, based in London.

What team will the Head of Sponsorship be part of?

The Head of Sponsorship will be part of the Marketing team.

What is the primary goal for the Head of Sponsorship at BoyleSports?

The primary goal is to lead and evolve the sponsorship strategy to enhance BoyleSports' presence in the betting and gaming landscape through strategic partnerships in various sports.

What types of events will the Head of Sponsorship oversee?

The Head of Sponsorship will oversee a diverse portfolio that includes iconic Irish and UK horse racing events, the Darts World Grand Prix, as well as a major new sponsorship.

What kind of experience is required for this role?

Significant experience in sports sponsorship, particularly in football, with a track record of leading high-profile partnerships is required. Premier League experience is strongly preferred.

Will the Head of Sponsorship manage a team?

Yes, the Head of Sponsorship will inspire and manage a high-performing team, fostering a culture of excellence and creativity.

Is experience in the betting and gaming sector preferred?

Yes, experience in the betting and gaming sector is strongly preferred for this role.

What are some responsibilities of the Head of Sponsorship?

Responsibilities include developing sponsorship strategies, maximizing the value of sponsorship rights, managing asset activation, and collaborating with various internal teams.

What qualities are essential for the ideal candidate?

The ideal candidate should be creative, strategic, commercially sharp, a multi-tasker, and a confident communicator who is passionate about sports and creating fan experiences.

What is the vision for this role at BoyleSports?

The vision is not just to manage sponsorships, but to lead a brand-building mission that puts BoyleSports at the forefront of sport and culture.

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BoyleSports

Entertainment & Media
Industry
1001-5000
Employees
1982
Founded Year

Mission & Purpose

BoyleSports is the largest and most successful independently-owned bookmaker on the island of Ireland. Founded in 1982 by John Boyle, the business has grown to over 375 shops in Ireland & the UK and now offers telephone, mobile and internet betting and gaming services in Ireland, the UK and a range of other international markets. BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk which straddles the border with Northern Ireland. The company currently employs over 2,700 employees across Ireland, the UK, Gibraltar, Manilla and South Africa. BoyleSports is regulated for betting and gaming activities in Ireland, the UK and Gibraltar. A Marketing Operations centre was opened in 2015, based in Ocean Village, Gibraltar, employing over 20 staff. Proud sponsors of the BoyleSports Irish Grand National at Fairyhouse, the BoyleSports Irish Greyhound Derby at Shelbourne Park, and proud betting partners of Birmingham City FC, Coventry City FC and Newcastle United FC. BoyleSports is also title sponsor of the PDC World Grand Prix darts.