12-Month Internship, Global Brand Experience + Content – Carol’s Daughter & SoftSheen-Carson

L'Oréal

Mar 23

Applications are closed

Internship
Full-time
Off-cycle Internship
Marketing
New York City

Requirements

Required Qualifications:
BA/BS in Marketing/Advertising/Communications, Graphic Design, Film or related field
Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
Self-starter with excellent attention to detail and organization
Experience in managing digital content as well as production of content with agencies and/or internal creative Departments
Background and interest in HAIR, multicultural beauty, fashion and/or lifestyle brands
Love for photography and creating video content. Experience in video editing skills, with the motivation to continue to learn and excel at visual content creation are key to this role. Graphic Design and Photoshop skills are a plus.
Experience producing visual content for website, email campaigns and social media are a plus

Responsibilities

Campaign Creation & Management:
Develop strategic content that aligns with organizational goals to guide prospects across each stage of the conversion funnel.
Work closely with Content Director to develop pre-shoot briefs for internal team and manage process from conception through post-production, including the creation of inspirational mood boards and storyboards.
Assist on set of all brand shoots – both video and photo with duties including prop + production assistance, wardrobe, casting + BTS captures.
Maintain emerging and current content channels like Giphy, etc
Manage asset organization for internal and external distribution
Social-First Content Creation:
Lead and collaborate with social team on lo-fi/social content strategy and capture on all shoots, including gif capture
Identify social trends and insights that resonate with the Gen-Z audience on a monthly basis
Regularly track and measure keyword research to guide content strategy
Utilize Netbase for trends tracking to inform larger Marketing team of opportunities to create nimble social content based on rising and declining trends in products, ingredients, etc.

L'Oréal

Retail & Consumer Goods

Industry

10,001+

Employees

1909

Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.