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Internship

12-Month Internship, Global Brand Experience + Content – Carol’s Daughter & SoftSheen-Carson

Logo of L'Oréal

L'Oréal

22d ago

🚀 Off-cycle Internship

New York

AI generated summary

  • You must have a BA/BS in Marketing/Advertising/Communications or related field, strong attention to detail, experience in digital content management, a background in multicultural beauty/fashion, love for photography and video creation, and skills in video editing and graphic design.
  • You will create and manage campaigns, develop content, assist on brand shoots, maintain content channels, create social-first content, track social trends, and utilize Netbase for trend tracking in a fast-paced global brand experience & content internship.

Off-cycle Internship

MarketingNew York

Description

  • For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
  • At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. 

Requirements

  • Required Qualifications:
  • BA/BS in Marketing/Advertising/Communications, Graphic Design, Film or related field
  • Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
  • Self-starter with excellent attention to detail and organization
  • Experience in managing digital content as well as production of content with agencies and/or internal creative Departments
  • Background and interest in HAIR, multicultural beauty, fashion and/or lifestyle brands
  • Love for photography and creating video content. Experience in video editing skills, with the motivation to continue to learn and excel at visual content creation are key to this role. Graphic Design and Photoshop skills are a plus.
  • Experience producing visual content for website, email campaigns and social media are a plus

Education requirements

Currently Studying

Area of Responsibilities

Marketing

Responsibilities

  • Campaign Creation & Management:
  • Develop strategic content that aligns with organizational goals to guide prospects across each stage of the conversion funnel.
  • Work closely with Content Director to develop pre-shoot briefs for internal team and manage process from conception through post-production, including the creation of inspirational mood boards and storyboards.
  • Assist on set of all brand shoots – both video and photo with duties including prop + production assistance, wardrobe, casting + BTS captures.
  • Maintain emerging and current content channels like Giphy, etc
  • Manage asset organization for internal and external distribution
  • Social-First Content Creation:
  • Lead and collaborate with social team on lo-fi/social content strategy and capture on all shoots, including gif capture
  • Identify social trends and insights that resonate with the Gen-Z audience on a monthly basis
  • Regularly track and measure keyword research to guide content strategy
  • Utilize Netbase for trends tracking to inform larger Marketing team of opportunities to create nimble social content based on rising and declining trends in products, ingredients, etc.

Details

Work type

Full time

Work mode

hybrid

Location

New York

Benefits

  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
  • Employee Resource Groups (Think Tanks and Innovation Squads)