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12-Month Public Relations Internship, Global Marketing – Maybelline - New York

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L'Oréal

Mar 23, 2024

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • New York

Requirements

  • Recent graduate (within 12 months) of a BA degree or MA degree
  • The ideal candidate should have previous cosmetic/beauty marketing experiences (not mandatory) within a group or an Agency
  • Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
  • Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
  • Excellent written, analytical and communication skills

Responsibilities

  • Social Listening and Competitive Research:
  • Keep up-to-date on the latest products, trends, campaigns, insights across platforms (social media, blog, print/digital magazines)
  • Continuously compile information about competitive new launches, advertising, and formulas.
  • Present competitive and pop culture findings to team and/or brand managers.
  • Create visual and social story-telling angles to pitch and sell our brand projects and products, including mailers and gifting
  • PR and Communications:
  • Propose brand or launch opportunities based on analysis of competitive landscape and trends that align with the brand identity
  • Generate ideas and write creative concepts for talent briefs, events, and PR.
  • Create product launch materials for press including press releases, Q&As, pitch briefs and angles
  • Create Mood boards for concepts and creative briefs
  • Create influencer briefs
  • Assist in preparation for team/brand meetings, including bi-yearly trends presentation to Global CEO
  • Assist with global spokes to drive brand visibility and press buzz
  • Support communication efforts to ensure strong coverage around brand initiative launches, spokes, and cause
  • Support eventing efforts to drive brand’s cool factor
  • Support global brand cause initiatives including presentations, country reporting, and NGO partnerships
  • Administrative support:
  • Undertake ad-hoc projects specific to business/division needs
  • Provide additional administrative support on an as-needed basis
  • Detail oriented

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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