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Internship

6-Month Internship, Global Marketing - SoftSheen - Carson

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L'Oréal

26d ago

🚀 Off-cycle Internship

New York

AI generated summary

  • You must be a recent BA or MA graduate, legally able to work in the US, proficient in Microsoft Office, and have strong analytical and communication skills.
  • You will assist with developing marketing strategies, analyzing market trends, creating innovative concepts, collaborating with various teams, managing product launches, and ensuring brand consistency.

Off-cycle Internship

MarketingNew York

Description

  • The DMI 6-Month Intern is responsible for assisting the DMI Lead with driving brand growth by helping to manage current product portfolio, create innovative launch plans and establish long-term vision. This position’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications, and data-driven marketing. Other responsibilities include, but are not limited to, performing business & competitive analysis, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate the brand’s growth.

Requirements

  • Recent graduate (within 12 months) of a BA degree or MA degree
  • Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
  • Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
  • Excellent written, analytical and communication skills
  • Solid understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights and recommendations

Education requirements

Currently Studying

Area of Responsibilities

Marketing

Responsibilities

  • Assist with the strategy and 3-year innovation plan for SoftSheen-Carson’s (Dark & Lovely, Let’s Jam and Magic)
  • Propose breakthrough concepts that target unique consumer insights to address business needs
  • Identify ways to refresh existing products to maintain competitive edge
  • Assist with research, define and decode trends within each segment (prestige & mass)
  • Assist DMI Lead in establishing and implementing brand equity and creative guidelines across all touch points
  • Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs
  • Collaborate with R&I to identify first-to-market and sustainable technologies that address consumer needs
  • Help to manage the end-to-end claims process in collaboration with R&I
  • Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA
  • Collaborate with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution
  • Coordinate with CMI to conduct extensive market research to decode consumer insights & validate launches
  • Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content
  • Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations
  • Work hand in hand with Marketing Operations and the cross-functional teams to develop collaborative strategies and foster a high performing team culture
  • Partner with Marketing Operations and Demand Plan to establish launch forecasts
  • Assess project performance throughout the year

Details

Work type

Full time

Work mode

hybrid

Location

New York

Benefits

  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
  • Employee Resource Groups (Think Tanks and Innovation Squads)