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ABC Marketing Intern, Summer/Fall 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Los Angeles

Requirements

  • Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
  • Proficiency with both MAC and PC Operating Systems
  • A strong curiosity about television, the entertainment industry, partnerships/event marketing, and digital marketing
  • A passion for and knowledge of market trends, pop culture and current events
  • Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube
  • Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives
  • A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
  • Problem solver with a positive, can-do demeanor
  • Strong written and verbal communication skills
  • Event planning and/or experience facilitating partnerships between brands is a plus
  • Eligibility Requirements & Program Information:
  • Currently enrolled in an accredited college or university and taking at least one class, or be a recent graduate of an accredited college or university within the last six (6) months at time of application, or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program
  • At least 18 years of age
  • May not have completed one year of continual employment on a Disney internship or program.
  • Possess unrestricted work authorization
  • The approximate dates of this internship are June 2024- January 2025
  • Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday - Friday. Possibility of working some nights and weekends.

Responsibilities

  • Assist with promotional campaigns for strategically selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
  • Support large-scale live events (CMA Fest, Comic-Con, D23, etc.), screenings, and other experiential marketing initiatives and stunts
  • Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
  • Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.)
  • Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
  • Share creative ideas for growth, efficiency and collaboration with team
  • Attending department meetings and brainstorms
  • Watching shows and writing copy for social media posts
  • Analyzing social media data and the competitive landscape
  • Brainstorming ideas for digital marketing executions
  • Creating and handling digital marketing assets
  • Helping deliver assets to appropriate internal and external stakeholders
  • Creating one sheet social media guidelines for premiere launches

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!