Brand Experience Intern

Kia America

Mar 29, 2024

Applications are closed

Internship
Full-time
Starts on Jun 23
Off-cycle Internship
Marketing
Business, Operations & Strategy
Irvine

Requirements

Education/Certification:
Enrollment in or graduation from a bachelor’s degree program required.
Coursework in marketing, communications, sports management, or related field of study preferred, but not required.
Overall Experience:
Prior internship experience a plus.
Familiarity with social media platforms and digital marketing techniques.
Experience with event planning or project management a plus.
Skills:
Ability to multitask and prioritize tasks effectively in a fast-paced environment required.
Knowledge of the NBA, eSports, and FIFA landscapes preferred, but not required.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required.
Strong written and verbal communication skills required.
Enthusiasm for sports marketing and a willingness to learn required.

Responsibilities

Assist in the execution of NBA and eSports partnership activations, including event planning, logistics coordination, and on-site support.
Conduct research and analysis on industry trends, competitor strategies, and fan demographics to inform marketing strategies.
Collaborate with the Sr. Brand Marketing Manager and Marketing Strategy & Communications Manager to help develop innovative marketing campaigns that resonate with sports enthusiasts.
Support the PR & Experiential Manager in managing communication efforts with league officials, team representatives, and other external partners.
Help prepare for the upcoming FIFA partnership launch by assisting in the development of marketing materials, presentations, and promotional strategies.
Any other duties assigned by the supervisor. This list is not exhaustive and may be supplemented and changed, as necessary.

Kia America

The official LinkedIn of Kia America.

Automotive

Industry

501-1000

Employees

1994

Founded Year

Mission & Purpose

Kia America is headquartered in Irvine, California and is a subsidiary of Kia Corporation. Kia’s technology-rich product lineup of cars, SUVs, and alternative-powered vehicles are backed by the industry-leading Kia 10-year/100,000-mile warranty program. Kia vehicles are sold and serviced through more than 700 dealerships nationwide and nearly half of those sold in the U.S. are built at Kia Manufacturing Georgia. Recent accolades for Kia include the highest ranked mass market brand in initial quality for six consecutive years according to J.D. Power and recognition as one of the 100 Best Global Brand by Interbrand.

OpportunitiesView all

District Sales Manager - WE

Job

Irvine, California