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Brand Marketing Intern

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Creative Arts & Fashion
  • Lake Forest

AI generated summary

  • You should be pursuing a degree in Marketing or similar, possess strong communication skills, be passionate about luxury brands, and familiar with digital marketing and social media.
  • You will assist in brand campaigns, conduct market research, develop marketing materials, ensure brand consistency, organize events, brainstorm guerrilla strategies, and monitor brand performance.

Requirements

  • Currently pursuing a degree in Marketing, Communications, Business, or a related field.
  • Strong passion for luxury brands and a keen interest in the high-end design market.
  • Excellent written and verbal communication skills.
  • Creative thinker with a keen eye for detail and design.
  • Familiarity with digital marketing tools and social media platforms.
  • Ability to work independently and within a team, with a proactive and positive attitude.

Responsibilities

  • Assist in the creation and execution of brand campaigns that align with the company’s premium image and values.
  • Conduct market research to help define brand positioning and consumer insights.
  • Support the development of marketing materials (e.g., brochures, presentations, and digital content) that communicate the brand story.
  • Help maintain consistency across all brand touchpoints, including online and offline channels.
  • Assist in organizing and promoting brand events, product launches, and collaborations.
  • Research and brainstorm unique guerrilla marketing strategies to enhance brand awareness, expand audience reach, and strengthen brand affinity through unconventional and impactful activations.
  • Monitor and report on brand performance and the effectiveness of marketing initiatives.

FAQs

What is the main focus of the Brand Marketing Intern position?

The main focus of the Brand Marketing Intern position is to support the brand marketing department in developing strategies and campaigns that elevate the company’s premium brand presence.

Where is the internship located?

The internship is located at the headquarters office in Lake Forest, CA.

What qualifications are required for this internship?

Candidates should be currently pursuing a degree in Marketing, Communications, Business, or a related field, along with a strong passion for luxury brands and excellent communication skills.

How many days a week is the hybrid work schedule?

The hybrid work schedule requires being in the Lake Forest headquarters office at least 3 days per week.

What type of marketing strategies will the intern be involved in?

The intern will assist in creating and executing brand campaigns, conducting market research, developing marketing materials, organizing events, and researching guerrilla marketing strategies.

Is prior experience in marketing required for this internship?

No prior experience in marketing is required, but familiarity with digital marketing tools and social media platforms is beneficial.

What skills are important for success in this internship?

Important skills include creative thinking, a keen eye for detail and design, strong written and verbal communication, and the ability to work both independently and as part of a team.

Will the intern be monitoring brand performance?

Yes, the intern will help monitor and report on brand performance and the effectiveness of marketing initiatives.

What is the company's stance on diversity and inclusion?

The company values diverse, inclusive teams and appreciates different perspectives and experiences.

What kind of marketing materials will the intern help develop?

The intern will assist in developing various marketing materials such as brochures, presentations, and digital content that communicate the brand story.

Experience a safer and more open world

Manufacturing & Electronics
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Let’s create a safer and more open world – together! ASSA ABLOY is the global leader in access solutions with sales of SEK 121 billion and 52,000 employees. The Group has operations in over 70 countries and sales worldwide. ASSA ABLOY’s innovations enable safe, secure and convenient access to physical and digital places. Every day, we help billions of people experience a more open world.  We have a feeling of discovery and urge to innovate by working together and telling it like it is, enabling us to be always growing, never boring and leading right. Do you want to be encouraged to act, have responsibilities to grow with and opportunities to explore? Join us!