Brand Strategy Graduate Intern, Summer 2024

The Walt Disney Company

Mar 30

Applications are closed

Internship
Full-time
Summer Internship
Business, Operations & Strategy
Burbank

Requirements

Required Qualifications & Skills:
Industry-relevant experience, as defined by one or more of the following:
Strategic or Management Consulting at a premier management consulting firm
Strategy and Business Development within a media, technology or consumer packaged goods company
Brand management or marketing in consumer-focused company (not B2B)
Franchise management
Additional Required Skills:
Exceptional analytical skills
Ability to draw business insights from data and interpret real world application
Excellent project management skills and ability to implement quality work with tight deadlines
Ability to prioritize
Ability to handle several projects simultaneously
Solid verbal and written communication and presentation skills
Proficient in Excel, PowerPoint, and Keynote
Ability to work in a team environment as well as independently
Maturity and enthusiasm
Education:
A current student or recent graduate pursuing a Master's of Business Administration degree
Eligibility Requirements & Program Information:
Candidates for this opportunity MUST meet all of the below requirements:
Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship
Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program
Must possess unrestricted work authorization

Responsibilities

Lead workstreams and small projects, with support from team leaders
Provide strategic support on projects such as developing hypotheses, and developing and measuring success criteria
Develop strategy and story-driven business decks based on data and insights
Conduct analysis and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity
Present findings and work with partners to answer important business questions
Example Projects:
Engage in thought leadership by articulating the opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions
Analyze core business questions such as: What products drive the Disney brand? Who are our fans? What is the size of the preschool entertainment market?
Articulate strength of various TWDC IP, including what elements resonate with consumers

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!