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College Intern Digital Strategy (Hybrid - Troy, MI) - Health Alliance Plan

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Henry Ford Health

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Healthcare
  • Troy, +1

AI generated summary

  • You must be enrolled in or a recent grad of a relevant program, with strong research, analytical, and communication skills, proficient in MS Office, and able to manage tasks effectively. Interest in healthcare a plus.
  • You will research industry trends, assist in digital marketing campaigns, analyze data, support process improvements, provide customer service, and collaborate on cross-functional projects.

Requirements

  • Currently enrolled in, or a recent graduate of, an accredited 4-year undergraduate or graduate program in a relevant field.
  • Excellent research, analytical, and critical thinking skills.
  • Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
  • Exceptional verbal and written communication skills.
  • Ability to manage multiple tasks simultaneously, prioritize workload, and meet deadlines.
  • Demonstrated adaptability, initiative, and a desire to learn and grow.
  • Knowledge or interest in healthcare, health insurance, or managed care is a plus.
  • This opportunity is best suited for a student in business, marketing, communications, or related field of study.

Responsibilities

  • Conduct comprehensive research on industry trends, healthcare policies, and emerging technologies. Analyze data and prepare reports to support strategic decision-making processes.
  • Collaborate with cross-functional teams to assist in the planning, development, and implementation of projects. Contribute innovative ideas and support the execution of initiatives aimed at improving operational efficiency and customer experience.
  • Assist in the collection, organization, and analysis of healthcare-related data. Ensure data accuracy and integrity, utilizing appropriate software tools and methodologies.
  • Provide exceptional customer service by addressing inquiries, resolving issues, and assisting with customer support activities. Maintain a professional and courteous demeanor while interacting with internal and external stakeholders.
  • Identify opportunities for process optimization and propose innovative solutions to streamline workflows and enhance productivity. Assist in the implementation of approved process improvement initiatives.
  • Create and maintain accurate documentation, including policies, procedures, and project-related materials. Generate regular reports, dashboards, and presentations to effectively communicate project progress and outcomes.
  • Collaborate effectively with colleagues across departments to support a positive and inclusive work environment. Contribute actively to team meetings, brainstorming sessions, and knowledge-sharing initiatives.
  • This role offers a unique opportunity to gain hands-on experience in all areas of digital marketing.
  • Assist in the creation and execution of digital marketing campaigns.
  • Participate in website redesign efforts, content management and SEO/SEM workflows.
  • Assist in paid media marketing.
  • Help analyze marketing data and prepare reports.
  • Contribute to email marketing and automation efforts.
  • Support social media management and content creation.
  • Collaborate with team members on various projects across different marketing channels.

FAQs

What is the location of the internship?

The internship is based in Troy, MI and operates in a hybrid format.

What type of experience can I expect to gain from this internship?

You can gain practical experience in digital marketing, healthcare policies, and strategic decision-making while collaborating on a Capstone Project with other interns.

What are the main responsibilities of the college intern?

Key responsibilities include conducting research, assisting in digital marketing campaigns, analyzing data, providing customer service, and collaborating with cross-functional teams.

Are there educational requirements for this internship?

Yes, candidates should be currently enrolled in or recent graduates of an accredited 4-year undergraduate or graduate program in a relevant field.

What skills are preferred for candidates applying for this role?

Preference is given to candidates who have excellent research and analytical skills, proficiency in Microsoft Office Suite, and knowledge or interest in healthcare or health insurance.

Will there be opportunities for networking during the internship?

Yes, interns will have the chance to attend networking events, make new connections, and enhance their presentation skills.

Is there a focus on teamwork during the internship?

Yes, collaboration with colleagues across departments is emphasized, and interns are encouraged to actively contribute in team meetings and brainstorming sessions.

Will training be provided for specific tools or software?

While the listing does not specifically mention training, familiarity with specific software tools and methodologies will likely be beneficial and may be supported during the internship.

Are there any benefits associated with this internship?

This internship may not come with traditional employee benefits as it is typically designed for students, but it does offer valuable hands-on experience in the healthcare and insurance sector.

What kind of projects will I work on during the internship?

Interns will assist in various projects, including digital marketing campaigns, website redesign, content management, paid media marketing, and social media management.

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Henry Ford Health

Our vision is to be the trusted partner in health, leading the nation in superior care and value.

Science & Healthcare
Industry
10,001+
Employees
1915
Founded Year

Mission & Purpose

Serving communities across Michigan and beyond, Henry Ford Health provides a full range of services – from primary and preventative care, to complex and specialty care, health insurance, comprehensive home health offerings, virtual care, pharmacy, eye care and more. With more than 33,000 valued team members, 250+ ambulatory sites, 5 hospitals and 3 behavioral health facilities, Henry Ford Health is also among Michigan’s largest and most diverse employers, including nearly 6,000 physicians and researchers from the Henry Ford Medical Group, Henry Ford Physician Network and Jackson Health Network.