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CRM Intern

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Sony Music Entertainment

Jul 25, 2023

Applications are closed

  • Internship
    Full-time
    Off-cycle Internship
  • Customer Relations
    Marketing
  • London

Requirements

  • An energetic technology enthusiast with a passion for music
  • Have experience, as a fan, of direct artist-to-fan marketing
  • Digitally minded with great communication skills, a laser-focused eye for detail and a relentless desire to get things done.

Responsibilities

  • Work with the labels to strategise, build and manage labels’ and artists’ owned audiences
  • Use Salesforce Marketing Cloud, Movable Ink and other licensed CRM tools to create and continuously enrich a 360° view of the fan through demographic, behavioural and transactional data.
  • Create digital mechanics (such as competitions, sign up forms and pre-saves) and set up associated marketing automation workflows to create cross marketing opportunities and regular plays via streaming partners, all in accordance with GDPR and UK Data Protection legislation.
  • Closely collaborate with in-house e-commerce team ‘Ceremony of Roses’ to drive music and merchandise sales.
  • Collaborate with in-house Digital Media team on the creation of target audiences for digital advertising using zero- and first-party data.
  • Represent CRM at artist planning and label meetings. Offer sound CRM strategy to ensure CRM is a core strategic component in all digital marketing campaigns.
  • Provide admin support for SVP, Digital & Audience Development when PA or Operations Manager is on holiday i.e. diary management, meeting preparation, printing documents, greeting visitors (in-office as required)
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Sony Music Entertainment

We fuel the creative journey.

Entertainment & Media
Industry
5001-10,000
Employees
1929
Founded Year

Mission & Purpose

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

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