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Digital Marketing Intern

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HealthStream

1mo ago

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
  • Nashville
    Remote

AI generated summary

  • You should be studying marketing or a related field, with strong tech skills, attention to detail, and a collaborative spirit. Familiarity with analytics tools is a plus.
  • You will manage social media interactions, assist with invoicing, compile campaign assets, research competitors, update website content, optimize email campaigns, and monitor campaign metrics.

Requirements

  • Preferred degree of study in marketing, advertising, graphic design, or closely related field
  • Web content management, social media scheduling and analytics, and PPC advertising experience desired but not required.
  • Previous internship experience is preferred but not required. Ideally a Junior or a Senior with several marketing classes already completed.
  • Savvy user of technology and solid knowledge of social networks
  • Familiarity with Google Analytics is a plus
  • Familiarity with web editing tools is a plus
  • Quick learner
  • High attention to detail
  • Energy for working on a collaborative team
  • Data-driven mentality to assess whether efforts are producing measurable results

Responsibilities

  • Assisting monitoring our social media accounts and using social listening tools to ensure we are providing timely and appropriate replies and interaction with our followers.
  • Assisting with invoicing and reconciliation of advertising spend
  • Compiling assets for paid media campaigns
  • Research competitors’ media strategies to identify trends and opportunities for improvement
  • Executing website content edits and updates
  • Assisting with the content collection, project management, and QA’ing of web projects
  • Create A/B tests for media landing pages to test conversion rates
  • Assist in creating and optimizing email campaigns, including one-time, recurring, triggered, and dynamic content-driven campaigns.
  • Perform quality assurance (Q/A) checks for outgoing campaigns to ensure accuracy and compliance.
  • Collaborate on the email marketing calendar to plan campaigns and communications
  • Monitor campaign performance metrics such as open rates, click-through rates and conversions

FAQs

What is the primary role of the Digital Marketing Intern?

The Digital Marketing Intern will support HealthStream’s digital strategy, focusing on maintaining web properties, growing social influence, and activating digital campaigns to generate leads.

Is previous internship experience required for this position?

Previous internship experience is preferred but not required. The ideal candidate is a Junior or Senior with several marketing classes already completed.

What are the key responsibilities of the Digital Marketing Intern?

Key responsibilities include monitoring social media accounts, assisting with paid media campaigns, executing website content edits, creating email campaigns, and analyzing campaign performance metrics.

What qualifications are preferred for this internship?

A preferred degree of study includes marketing, advertising, graphic design, or a closely related field. Familiarity with web content management, social media analytics, and PPC advertising is desired but not required.

Will the intern receive mentorship during their time at HealthStream?

Yes, the intern will receive exposure and mentorship from various managers within the Digital Marketing team, including Website, Social, SEM/SEO, and Marketing Automation.

Is there an opportunity for career growth at HealthStream?

Yes, HealthStream offers career growth opportunities and a culture that encourages continuous learning and professional development.

What is the work environment like at HealthStream?

HealthStream provides a supportive work environment that promotes creativity, collaboration, and a diverse and inclusive culture.

What technology skills are beneficial for this position?

A savvy user of technology, familiarity with Google Analytics, web editing tools, and social networks are beneficial for this role.

Are there any specific traits you’re looking for in candidates?

Candidates should be quick learners with high attention to detail, an energy for collaborating within a team, and a data-driven mentality to assess the effectiveness of marketing efforts.

Is HealthStream an equal opportunity employer?

Yes, HealthStream is an equal opportunity employer and prohibits employment discrimination based on various protected categories.

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HealthStream

Technology
Industry
501-1000
Employees
1990
Founded Year

Mission & Purpose

HealthStream is the #1 advisor for developing people in healthcare, working with 4,000+ healthcare organizations for the past 30 years to cultivate a more competent and energized workforce. As healthcare organizations seek ways to do more with less, developing next-level people is integral to their success. HealthStream works side-by-side with healthcare organizations to ensure their people are confident, competent, and credentialed, ready to execute at the highest level. All of our HealthStreamers, across all teams and roles, share this vision of improving the quality of care by developing the people who deliver care. At HealthStream, we value continuous improvement – of our products, our systems, and our team members. Our collaborative work environment encourages innovation and allows us to solve big problems. With a hybrid work policy, employee-driven teams, and our strong corporate culture, we maximize job satisfaction and deliver meaningful outcomes to the healthcare industry daily. Our unwavering commitment to our vision and values makes HealthStream an exciting, rewarding place to make an impact as HealthStreamers remain committed to 'streaming good' through our work and in the communities where we live.