Disneyland Resort Marketing Strategy Intern, Spring 2024

The Walt Disney Company

Sep 30, 2023

Applications are closed

Internship
Full-time
Off-cycle Internship
Marketing
Los Angeles

Requirements

Previous 1-2 years’ work experience in a Marketing role
Knowledge of and passion for DISNEYLAND® Resort and key offerings
Demonstrated strong business analysis, communication, verbal, written, and presentation skills
Ability to problem solve, analyze data for a situation and formulate a point of view
Effective project management skills with strong attention to detail and ability to lead multiple projects from end to end
Proven self-starter with ability to navigate and communicate with cross-functional partners and stakeholders across multiple teams and levels
Proficient in formulating a story through building presentations and distilling data
Expert in Microsoft Power Point, Excel, Word, Outlook
Working knowledge of Adobe Acrobat or similar design program
It would be nice if you also had…
Proficient in Keynote, Adobe Acrobat Suite
Verbal and written proficiency in Spanish
Previous experience as a Disney Cast Member
Required Education:
Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship
Currently enrolled as a junior or higher, or graduated within six months of application submission, in an accredited college/university earning a degree in Tourism & Hotel Management, Business Administration with emphasis in concentrations such as Marketing, Communications, Entrepreneurship, Management or related field
Additional Details:
Must be at least 18 years of age
Must not have completed one year of continual employment on a Disney internship or program
Must possess unrestricted work authorization
Must be compliant with The Disney Look appearance guidelines
This internship is a primarily on-site position - Must be able to provide a working, reliable internet connection as well as a quiet, dedicated workspace
Program length - The approximate dates of this internship are January 2024 - June 2024
Work details - Must be able to work FULL TIME hours (approximately 40 per week) for the duration of the internship
Must be able to have a consistent, reliable work schedule throughout the session
Transportation - Must have reliable transportation to/from work
Housing - Must provide own housing for duration of the program

Responsibilities

Sales Integration
Compile, manage and submit Sales Marketing tactic grid inputs to internal creative team Yellow Shoes for every campaign including project management from input to delivery
Coordinate digital updates for trade-specific channels
Create, maintain and update Sale Marketing presentations and collateral with most up date to date priorities and resort happenings
Coordinate Sales, Hotels and Gatherings inputs for integrated communication plans
Hotels
Manage communications, feedback and delivery of short-term hotel pipeline projects such as new and seasonal experiences, hotel offers and campaign integration
Compile partner inputs on hotel support and develop presentation decks that summarize marketing and communication support for on-property hotels
Coordinate all post-booking tactics including input and reviews on pre-arrival emails, in-app notifications, and on-property touchpoints
Lead, manage and develop social content inputs for Hotels
Provide support on longer term hotel projects as needed
Meetings & Events
Lead, manage and develop social content inputs for Disney Meetings & Events
Manage marketing sales tools requests inclusive of vetting requests, routing for approvals and working with designers

The Walt Disney Company

Entertainment & Media

Industry

10,001+

Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!