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Impulse Category Intern (m/w/d) - Summer 2025

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Red Bull

Mar 22

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Sales & Business Development
    Marketing
  • London

Requirements

  • Ability to build effective and trusting relationships internally and externally
  • Analytically minded – with a curious nature
  • Enjoys problem solving and working with data/numbers
  • Organised, detailed and commercially driven
  • Communication & presentation skills

Responsibilities

  • Work in the Impulse Category Management Team to improve Red Bull’s share of voice in independent retail.
  • Consider how we best use Category insight to influence independent retailers and drive sales of Red Bull.
  • Manage 3 x Category Projects with 3 x influential independent retailers.
  • Use their store-specific data, influence, track results & build a case study of best practise of why influencing with Category is essential.
  • Grow our share of voice in the independent retail market.
  • Get essential feedback from independent retailers on how to best sell, influence and show up in the field.
  • Analysing market and customer data from various sources
  • Summarising and communicating findings in clear ways internally and externally
  • Delivering clear and robust insights via a compelling story to your retail customer
  • Becoming an expert in Soft Drinks, advising on all categories, not just Sports & Energy
  • Build relationships internally especially with National Account and our Field Sales Team
  • Build relationships externally with Store Managers and Multi Site Operators
  • Use sales data to give recommendations of how stores should display products in store
  • Taking merchandising recommendations to store owners to improve flow/sales
  • Use Shopper data to understand the shopper & their behaviours in-store
  • Finding ways to grow retail customers through shopper behaviours

FAQs

What is the duration of the internship?

The internship runs from June 9, 2025, to September 5, 2025.

Where is the internship located?

The internship is based in London.

Is this internship paid?

Yes, this is a paid internship.

What is the application deadline for this position?

The application deadline is Monday, March 31, at 12pm.

What will I be working on during the internship?

You will work on improving Red Bull’s share of voice in independent retail, managing category projects with independent retailers and analyzing data to drive sales.

Do I need any specific qualifications or experience to apply?

No, we are not looking for specific qualifications or experience. We value curiosity, analytical skills, and the ability to build relationships.

What skills are important for this internship?

Important skills include relationship-building, analytical thinking, problem-solving, organization, attention to detail, and communication and presentation abilities.

Will I be working with other teams during the internship?

Yes, you will collaborate with various internal teams, particularly the National Account and Field Sales Team, as well as build relationships with external store managers and operators.

How will customer insights be utilized in this role?

You will use shopper data to understand behaviors in-store and find strategies to grow retail customers based on these insights.

Is diversity valued in the workplace at Red Bull?

Yes, Red Bull recognizes the value of a highly diverse workforce and emphasizes inclusivity in their hiring decisions.

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.

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