Intern, Social Media (Programming)

Red Bull

Jan 22

Applications are closed

Internship
Full-time
Summer Internship
Marketing
Media & Journalism
Toronto

Requirements

Actively enrolled as an undergraduate in a university or college.
Strong capabilities in Microsoft Office (Excel, PowerPoint, and Word).
Knowledge of Canadian Media landscape is an asset, but not necessary.
Love and passion for social media and content: familiarity using Instagram, TikTok, Snapchat and YouTube.
Ability to thrive in an entrepreneurial environment; self-starter, and able to work independently with confidence.
Precise attention to detail with exceptional project and time management.
Strong verbal and written communication skills.
Creativity and ability to think outside the box.
Bonus: Experience in video production, graphic design or related fields.
Bilingual in English and French preferred.

Responsibilities

COMMUNITY MANAGEMENT
Ensures consistent, brand adequate, local, and inclusive tone of voice in comments, DM’s, and accounts Red Bull Canada follows and engages with on Instagram and TikTok. Engaging with DM’s; vetting consumer responses daily, with the intention to answer consumer inquiries with a minimum response time of 24 hours, regardless of channel. Audience Building and Management; Consistently audits current followers on Instagram and TikTok, and ensuring we are following Red Bull athletes, Red Bull vertical accounts, Red Bull artists and Creators with an affinity to the brand, along with relevant 3rd party partners and brands that fit our brand ethos and tonality. Audience Engagement; Consistently ensures engagement from Red Bull Canada (commenting, liking, feed scrolling) of Red Bull athletes, artists, vertical accounts, Creators and 3rd party partnership content; whether it is content in the newsfeed, discover feed, etc. Stay on top of cultural moments, platform trends, and upcoming Red Bull releases (Content, Events, Product launches, etc.) to create reactive opportunities for our community. Contributes to Community Management strategic planning for upcoming Red Bull releases, projects and events. Tracks above community engagement pillars on a weekly basis; providing the team with notable highlights and consistent reporting on community management activity (reporting structure to be defined in more detail). Consistently follows all planned activity across social channels with internal content management tools on a weekly basis to inform community engagement based on Red Bull releases.
SOCIAL MEDIA SUPPORT
Assist in ideating and executing social initiatives for Red Bull Canada’s events, projects and content series and tracking their performance. Research and stay up-to-date on social media trends and best practices across platforms to help inform Programming team’s strategy and social-first approach on channels. Collaborate across departments to ensure consistency in messaging and branding. Work with Programming team to identify key insights and analytics insights for social pages and posts. Proficiency and ability to provide regular reports on social media performance and insights. Assist in storyboarding and production of social media videos (proficiency in Adobe Creative Suite is a bonus). Other duties as assigned.

FAQs

What is the location of the internship?

The internship program is run in Toronto at Red Bull's HQ.

Is previous experience in social media required for this position?

No, previous experience is not required, but a love and passion for social media and content is essential.

What platforms will I be primarily working with?

You will primarily work with social platforms such as TikTok, Instagram, and YouTube.

Are there specific software skills required for this internship?

Strong capabilities in Microsoft Office (Excel, PowerPoint, and Word) are required, and proficiency in Adobe Creative Suite is a bonus.

Is this position aimed at undergraduate students only?

Yes, candidates must be actively enrolled as an undergraduate in a university or college.

Will I have the opportunity to work on live events and promotions through this internship?

Yes, you will gain firsthand experience working on various marketing programs, including events and product launches.

Are there opportunities for creative contributions in this role?

Yes, you will have the opportunity to collaborate on social initiatives and contribute ideas for content series.

Is knowledge of the Canadian media landscape necessary for this role?

While knowledge of the Canadian media landscape is an asset, it is not a necessary requirement.

Is bilingualism a requirement for this internship?

Bilingualism in English and French is preferred but not mandatory.

What kind of work culture can I expect at Red Bull?

You can expect a modern office environment that combines creativity and playfulness, encouraging innovation and idea generation.

How will I be evaluated during the internship?

You will be tracked on key performance indicators related to community engagement and social media performance, with reporting on notable highlights regularly.

Will I receive guidance and mentorship during my internship?

Yes, you will work alongside experienced Marketing, Content, and Social specialists who will provide support and mentorship throughout your internship.

What should I do if I require accommodations during the recruitment process?

You can request accommodations throughout the recruitment process, and Red Bull Canada will work with you to meet your individual accessibility needs.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods

Industry

10,001+

Employees

1987

Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.