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Internship - Associate Brand Manager

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General Mills

Aug 9, 2024

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Minneapolis

Requirements

  • Pursuing MBA with Marketing and/or General Management concentration
  • 1-2 Years of Related Experience
  • Strong interpersonal skills, high learning agility, analytical and decision-making skills
  • Entrepreneurial qualities necessary for driving the P&L
  • Curiosity and passion for learning
  • Preferred graduation date is Spring 2026

Responsibilities

  • Lead Teams: Be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies — including product development, packaging, trade and pricing, and business operations.
  • Build Brands: Get to know your consumer and engage with them through modern brand building strategies. Integrate innovative marketing plans with overarching growth strategies across all marketing levers.
  • Run Businesses: Own and manage P&Ls to deliver growth, profit, and share targets. This includes leading ideas across the 4Ps: product innovation and renovation, strategic revenue management and holistic margin management, distribution expansion, and promotion strategies.

FAQs

What is the duration of the internship?

The internship is 10 weeks long and takes place in Summer 2025.

What location will I be working from?

You will be working from the World Headquarters in Minneapolis, MN.

Is there any relocation assistance provided for the internship?

Yes, relocation assistance and optional subsidized furnished housing are available if eligible.

What is the hourly rate for this internship position?

The hourly rate for this position is $51.92/hour.

What are the preferred educational qualifications for this internship?

Candidates should be pursuing an MBA with a Marketing and/or General Management concentration and preferably have 1-2 years of related experience.

Is there a deadline for graduation for applicants?

Yes, the preferred graduation date for applicants is Spring 2026.

What skills are important for this internship?

Important skills include strong interpersonal skills, high learning agility, analytical and decision-making skills, entrepreneurial qualities necessary for driving the P&L, and a curiosity and passion for learning.

What types of projects will I be involved in during the internship?

You will lead teams in the development and execution of brand management strategies, engage with consumers through modern brand-building strategies, and manage P&Ls to deliver growth, profit, and share targets.

Is there any specific work authorization required for this role?

Yes, applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with General Mills.

What can I expect from the Brand Management Leadership Development Program (BLDP)?

The BLDP offers multiple rotations designed to build foundational Brand Management capabilities, providing structured learning and hands-on experience in leading teams to execute impactful brand marketing initiatives.

Making Food The World Loves

Manufacturing & Electronics
Industry
10,001+
Employees
1928
Founded Year

Mission & Purpose

General Mills is a global food company that manufactures and markets a wide range of food products, including cereals, snacks, baking mixes, and refrigerated and frozen foods. Their ultimate mission is to serve the world by making food people love while striving to nourish lives through trusted brands. Their purpose is to drive sustainable growth and positively impact communities and the planet by prioritizing sustainability, innovation, and the well-being of consumers.

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