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Loyalty Marketing Intern

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AARP

Apr 14

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Washington, DC

Requirements

  • Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
  • Must be a self-starter and adaptable, with the ability to work under tight deadlines
  • Ability to manage multiple projects, anticipate project needs, and discern work priorities
  • Marketing or communications experience, including email management, copywriting, and experience managing a variety of communications channels
  • Ability to work well with diverse populations, including gender, race, and sexual orientation
  • Technical proficiency in Microsoft Office programs
  • Experience with loyalty or lifecycle marketing is a plus

Responsibilities

  • Assist with key projects, including curation of point-earning activities, catalog curation and promotion, and marketing communications
  • Work with designers to create program promotions for various AARP newsletters, website promotions, and paid media campaigns
  • Support Rewards newsletter content curation, copy, creative, and execution
  • Implement and support program engagement campaigns that keep people active in the program and re-engage lapsing users
  • Audit AARP Rewards point earning opportunities for quality and opportunities for improvement
  • Help identify key customer issues and opportunities to improve the user experience
  • Work with the analytics team to analyze trends and report on project results

AARP

Government
Industry
1001-5000
Employees
1958
Founded Year

Mission & Purpose

AARP, formerly known as the American Association of Retired Persons, is a non-profit organisation dedicated to empowering people aged 50 and older to live their best lives. Through advocacy, education, and community engagement, AARP works to address key issues such as healthcare, financial security, and social connectedness. With millions of members nationwide, AARP provides resources, information, and services to help individuals navigate the challenges and opportunities of ageing while promoting dignity, independence, and quality of life for older adults.