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Marketing Analytics Intern (Summer start)

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AARP

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Washington

AI generated summary

  • You should be pursuing a degree in marketing analytics or related field, have a strong interest in data analysis, good communication skills, and the ability to work in a collaborative, noisy environment.
  • You will develop MTA frameworks, clean and analyze data, provide actionable marketing insights, design experiments, segment audiences, and ensure analytics align with business needs.

Requirements

  • Pursuing a bachelor's or master's in marketing analytics, data science, statistics, business, or related field
  • Strong interest in marketing analytics, data-driven decision-making, and a proactive and collaborative attitude
  • Familiar with statistical and data analysis concepts, with a willingness to learn (given current advances in AI)
  • Regular and reliable job attendance
  • Exhibit respect and understanding of others to maintain professional relationships
  • In office/open office environment with the ability to work effectively surrounded by moderate noise
  • Effective verbal and written communication skills

Responsibilities

  • Develop and optimize multi-touch attribution (MTA) frameworks to align with media mix modeling (MMM) findings to further refine the evaluation of marketing channels
  • Collect, clean, and prepare data for testing/modeling and future reporting, ensuring data quality validation and documentation are top-notch
  • Analyze model outputs to provide actionable recommendations for marketing strategy (including campaign and tactic) improvements; interpret test results and highlight key findings to enhance future campaign planning
  • Evaluate, design, and recommend experiments to measure the incremental impact of marketing tactics; support the interpretation of test results, highlighting key findings to enhance future planning
  • Conduct in-depth analyses of customer data to develop robust audience segments and collaborate with marketing teams to recommend tailored strategies for each segment
  • Work with various teams to ensure analytical outputs align with business needs and document workflows and insights for the team

FAQs

What is the start date for the Marketing Analytics Intern position?

The anticipated start date for the Marketing Analytics Intern position is Summer 2025, with the possibility of extending additional semesters.

Is this internship paid?

Yes, this internship is paid, with hourly compensation ranging from $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates.

Will AARP sponsor an employment visa for this internship?

No, AARP will not sponsor an employment visa for this position at this time.

What qualifications are required for this internship?

Candidates should be pursuing a bachelor's or master's degree in marketing analytics, data science, statistics, business, or a related field, and must have a strong interest in marketing analytics and data-driven decision-making.

What skills are preferred for this internship?

Preferred skills include proficiency in Python, R, or SQL, experience with platforms such as Databricks, Funnel.io, Tableau, or Power BI, familiarity with Adobe Analytics and/or Google Campaign Manager data, and knowledge of experimental design and marketing measurement methodologies.

What are the working conditions for this internship?

The internship is in an office/open office environment, requiring regular and reliable attendance. Interns must be able to work effectively in a setting with moderate noise.

Can the internship be done remotely?

Yes, the internship supports a hybrid work environment, with remote work available on Mondays and Fridays, though it must be done within the United States and its territories.

What additional requirements must interns meet?

Interns are expected to exhibit respect and understanding of others to maintain professional relationships and possess effective verbal and written communication skills.

What types of analyses will the Marketing Analytics Intern be involved in?

The intern will engage in developing and optimizing multi-touch attribution frameworks, collecting and preparing data for testing and reporting, analyzing model outputs for actionable recommendations, and conducting in-depth analyses of customer data for audience segmentation.

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AARP

Government
Industry
1001-5000
Employees
1958
Founded Year

Mission & Purpose

AARP, formerly known as the American Association of Retired Persons, is a non-profit organisation dedicated to empowering people aged 50 and older to live their best lives. Through advocacy, education, and community engagement, AARP works to address key issues such as healthcare, financial security, and social connectedness. With millions of members nationwide, AARP provides resources, information, and services to help individuals navigate the challenges and opportunities of ageing while promoting dignity, independence, and quality of life for older adults.