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Marketing Internship

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BAT

8d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Madrid

AI generated summary

  • You should have a marketing-related degree, fluent in English and Spanish, strong analytical and communication skills, proficiency in Microsoft Office, and project management experience.
  • You will drive brand activation at POS, manage promotional materials, communicate with stakeholders, formulate business presentations, and ensure compliance with EHS standards.

Requirements

  • University Degree in Marketing, Business or similar.
  • Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
  • Previous internship in marketing departments is also valuable.
  • Fluent English and Spanish mother tongue.
  • High Knowledge of Microsoft office (Excel, PowerPoint, Word).
  • Strong analytical skills.
  • High effective in planning and organization.
  • Acknowledged and proven proactivity and ownership.
  • Acknowledged and proven oral and written communication skills.
  • Project Management Skills.
  • Ability to multitask and influence others.
  • Team player and Strong interpersonal skills.

Responsibilities

  • Responsible together with the Line Manager for drive and implement the Activation tools aligned to BAT brand´s strategy at the POS to achieve best in class execution.
  • Deliver successful activation of the brands through the different campaigns and touchpoints: Retail activation in the POS.
  • Management of the Permanent and non-permanent materials (alignment with brand/trade, implementation, follow up, tracking)
  • Handle communication between Brand Marketing, Trade Marketing and Field Force to ensure excellence in execution.
  • Ensure a Strong and good relation and communication agencies, suppliers, and internal stakeholders to ensure excellence planning process and activation.
  • Formulating business presentations that display project status, results and modifications.
  • Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group.

FAQs

What is the location of the Marketing Internship?

The Marketing Internship is located in Madrid, Spain.

What is the main focus of the Marketing Internship role?

The primary focus of the Marketing Internship is to perform market and portfolio analysis, identify untapped consumer opportunities, and support the execution of brand activation strategies.

Who will be the direct supervisor for this internship position?

The Marketing Intern will report to the Marketing Manager.

What qualifications are required for the Marketing Internship?

Candidates should have a University Degree in Marketing, Business, or a similar field. A Master's degree in marketing, digital marketing, an MBA, or similar would be a plus.

Is previous experience in marketing required for this internship?

While not required, previous internships in marketing departments are considered valuable.

What language skills are necessary for this position?

Fluency in English and a native-level proficiency in Spanish are required.

What technical skills are expected from candidates for this Marketing Internship?

Candidates should have a high knowledge of Microsoft Office applications, including Excel, PowerPoint, and Word.

What are some of the key responsibilities of the Marketing Intern?

Key responsibilities include driving the implementation of activation tools, managing marketing materials, handling communication between departments, and formulating business presentations.

What benefits are offered to interns in this position?

Benefits include a market-leading annual performance bonus, health plans, initiatives for work-life balance, transportation support, and flexible holiday plans.

What opportunities for career development does BAT provide?

BAT offers access to online learning platforms, personalized growth programs, and an environment that supports internal career advancement.

How does BAT approach diversity and inclusion in the workplace?

BAT emphasizes collaboration, inclusion, and partnership, actively seeking to enable every individual to thrive, regardless of various backgrounds and characteristics.

Is there support for individuals looking to restart their careers after a break?

Yes, BAT has a Global Returners program designed to support professionals looking to restart their careers after an extended absence from the workforce.

Are accommodations available during the recruitment process?

Yes, BAT encourages candidates to request any reasonable adjustments or accommodations needed to perform their best during the recruitment process.

BAT

Manufacturing & Electronics
Industry
10,001+
Employees
1902
Founded Year

Mission & Purpose

BAT (British American Tobacco) is a leading international tobacco company engaged in the manufacturing, marketing, and sale of cigarettes, tobacco, and nicotine-related products. With a presence in over 180 countries, BAT's primary focus is on satisfying consumer preferences and delivering quality products responsibly. Their ultimate mission is to provide adult consumers with a range of enjoyable and less risky alternatives to smoking traditional cigarettes, including vaping and tobacco heating products. BAT's purpose extends beyond the products they offer; they are committed to operating sustainably, promoting responsible farming practices, supporting communities, and advocating for the reduction of smoking-related harm. By leveraging their expertise and innovative approach, BAT aims to transform the tobacco industry and contribute to a future where tobacco-related harm is significantly reduced.

Culture & Values

  • We are bold

    The people here are creative, adaptable and dedicated. These qualities form a powerful culture of resilience and a relentlessness to continually be better.

  • We are fast

    On our transformation journey, speed really matters. We set clear direction for the future and move fast. I like that we work together as a team and share learnings with each other.

  • We are empowered

    What I particularly like is that I’ve been given responsibility from day one. I have the freedom to come up with own ideas and drive decision making on the right level.

  • We are diverse

    We absolutely value different perspectives and build on each other’s ideas, knowledge and experiences. BAT is a uniquely diverse organization where everyone can bring their difference.

  • We are responsible

    Our A Better Tomorrow agenda gives a clear purpose to those working at BAT. We want to reduce the health impact of our business. I believe we all feel responsible for delivering upon this goal.