Merchandising & Product Marketing Intern

Authentic Brands Group

Nov 19, 2023

Applications are closed

Internship
Full-time
Off-cycle Internship
Hospitality & Retail
New York

Requirements

Currently enrolled university student in a fashion or marketing program
Available to work 3 weekdays per week
Proficient knowledge of Microsoft Excel and G Suite
Strong attention to detail and excellent organizational skills
Excellent verbal and written communication skills with both internal and external partners
Proven ability to manage competing priorities and work in a fast-paced environment
Process-driven and constantly looking for ways to streamline and simplify complex task

Responsibilities

Merchandising:
Support launching seasonal/monthly product deliveries on site which include, but is not limited to, product catalog setup, tagging, imagery uploads, and merchandising
Work on Shopify and Fast Simon platforms to launch essential product updates and daily site maintenance
Daily maintenance entails but is not limited to, updating product descriptions, product sequencing, and imagery based on consumer and internal callouts
Support digital team with weekly and ad hoc site performance monitoring and reports utilizing GA, Shopify, and Fast Simon
Research competitive landscapes and identify content trends
Marketing:
Assist in updating and maintaining email marketing calendar
Assist in SMS campaign setup utilizing Attentive
Work on Foursixty platform, tagging products featured in IG

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising

Industry

201-500

Employees

2010

Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments