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Performance Marketing Assistant

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Primark

11d ago

  • Internship
    Full-time
    Off-cycle Internship
  • Sales & Business Development
    Marketing
  • Reading

AI generated summary

  • You need 1-2 years in performance marketing, expertise in Meta Ads and Google Ads, strong analytical skills, and excellent communication. Must handle multiple projects in a fast-paced environment.
  • You will support digital campaigns, assist location marketing, build internal relationships, analyze performance, manage reports, coordinate with agencies, handle budgets, and research digital trends.

Requirements

  • 1-2 years’ experience in performance marketing.
  • A deep passion for performance marketing channels & understanding of how they work.
  • Proven track record using Meta Business & Ads Manager and Google Ads.
  • Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders.
  • Strong numerical and quantitative analysis skills.
  • An understanding of analytical tools, Google Analytics etc.
  • Ability to work efficiently on multiple projects in a fast-paced environment.
  • Self-motivated, ability to work of own initiative and in a team environment.
  • A flexible, approachable attitude with good problem-solving skills.
  • Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders.

Responsibilities

  • Assist the Performance Marketing Manager and Performance Marketing Officer with the effectiveness of digital campaigns, with a focus on growing our Click & Collect offering, lead gen & gift card activities.
  • Assist the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities.
  • Build key relationships with internal stakeholders to effectively execute and benchmark all digital marketing activity.
  • Support the wider team in researching and launching digital activity in new media channels.
  • Write briefs for digital marketing campaigns and compile asset requirements to brief creative production for paid media activity.
  • Report on and analyse performance, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform future decision making.
  • Using reports and dashboards to distribute regular reporting to all relevant stakeholders.
  • Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner).
  • Support in budget management and the processing of invoices.
  • Research new developments and trends in digital marketing, identify new paid acquisition, communicate your findings to the team and develop these ideas.

FAQs

What is the primary role of a Performance Marketing Assistant?

The primary role of a Performance Marketing Assistant is to support the Performance Marketing Manager and Officer in the creation, execution, and management of performance digital marketing activities.

What skills are required for this position?

Required skills include a deep passion for performance marketing, experience with Meta Business & Ads Manager and Google Ads, strong numerical analysis skills, familiarity with analytical tools like Google Analytics, excellent communication skills, and the ability to manage multiple projects simultaneously.

How many years of experience are needed for this position?

This role requires 1-2 years of experience in performance marketing.

Will the Performance Marketing Assistant work with external agencies?

Yes, the Performance Marketing Assistant will support the management of channel and agency partners to aid in digital marketing campaigns and activities.

What kind of team environment can the Performance Marketing Assistant expect?

The Performance Marketing Assistant will be joining a diverse and passionate team, collaborating on projects that shape the future of the industry.

Is there a focus on any particular digital marketing activities?

Yes, there is a specific focus on growing the Click & Collect offering, lead generation, and gift card activities.

Are there opportunities for learning and development in this role?

Absolutely! The role is suited for someone who is eager to learn and grow, with support provided to develop skills in performance marketing.

What reporting responsibilities will the Performance Marketing Assistant have?

The assistant will be responsible for reporting on and analyzing performance, offering clear campaign feedback and insights, and distributing regular reporting to relevant stakeholders.

Is budget management part of the job?

Yes, the Performance Marketing Assistant will support in budget management and the processing of invoices.

Are there any employee support systems in place for accessibility requests?

Yes, if you need any reasonable adjustments or have accessibility requests during the recruitment journey, you can contact the talent acquisition specialist for assistance.

Primark

Retail & Consumer Goods
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.