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Product Marketing Manager MBA Intern (Global Monetization Product-Brand Innovation) - 2024 Summer (MBA)

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TikTok

Sep 28

Applications are closed

  • Internship
    Full-time
    Summer Internship
  • Product
  • New York City

Requirements

  • Currently pursuing an MBA, or a related technical discipline.
  • Able to commit to working for 12 weeks during Summer 2024
  • Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment.
  • Preferred Qualifications:
  • Graduating December 2024 onwards with the intent to return to degree program after the completion of the internship.
  • Experience in the digital advertising industry.
  • Strong knowledge of branding solutions for different industries.
  • Strong knowledge of sales and marketing processes.
  • Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
  • A fast learner with a good sense of judgment and original thinking.
  • A commercial mindset with experience building business cases from market research and analysis.
  • Excellent communication, organizational and analytical skills.

Responsibilities

  • As part of the broader brand product team, you will partner with Sales leadership and Business Marketing to set long-term objectives and develop go-to-market strategies for 1 or 2 products
  • Help define the go-to-market strategy for 1 or 2 of TikTok's innovative branding ad products, ensuring clear communication of product value propositions to the market
  • Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development
  • Partner with cross-functional teams to develop and execute regional programs and initiatives
  • Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals

TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.