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Social Media Marketing Intern

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Samsung

23d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Ridgefield Park
  • Quick Apply

AI generated summary

  • You should have a marketing or related major, project management skills, social media experience, knowledge of SEO, strong communication, and thrive under deadlines with a passion for social media.
  • You will identify influencers, develop content strategies, negotiate partnerships, optimize posts, create YouTube copy, track KPIs, analyze competitors, and contribute viral ideas for Gen Z/Millennials.

Requirements

  • Academic Major Preferred (Undergrad and Masters) Marketing preferred. Also acceptable: Communications / PR, Business
  • Project Management: project design, planning, reporting
  • Marketing: YouTube and Reddit posting, competitive analysis, social media analytics
  • Experience working with popular social media management tools and influencer tracking tools
  • Knowledge of SEO principles and how they apply to social media optimization
  • Understanding of paid advertising options available on various platforms
  • Knowledge of Reddit and YouTube platforms and ability to navigate the platforms
  • Strong understanding of major social media platforms and audiences, including YouTube and Reddit
  • Excellent communication skills – both written and verbal
  • Ability to thrive in fast-paced environments while meeting deadlines
  • Passion for all things social media.

Responsibilities

  • Identify relevant subreddits and YouTube influencers aligned with company goals
  • Build relationships and content strategies with prominent Redditors and YouTubers who align with our values
  • Work with team to develop pitches and negotiate partnership agreements with selected influencers
  • Coordinate cross-platform promotions featuring creator-generated content
  • Post content and use SEO keywords intentionally and optimize content that is under-performing
  • Create description copy for all YouTube assets
  • Track KPIs such as impressions, engagements, conversions, and ROI
  • Analyze competitor activity on Reddit and YouTube to inform strategy adjustments
  • Contribute fresh ideas for viral-worthy initiatives that resonate with Gen Z/Millennials

FAQs

What is the primary focus of this Social Media Marketing Intern position?

The primary focus is to build awareness and consideration for Samsung TV, audio, and memory innovations to drive sales in the US through social media initiatives, particularly on YouTube and Reddit.

What qualifications are preferred for this internship?

Preferred qualifications include an academic major in Marketing, Communications/PR, or Business, along with experience in project management, marketing, and knowledge of SEO principles.

What specific platforms should candidates be familiar with for this role?

Candidates should have a working knowledge of YouTube and Reddit, as well as understand the features and audiences of major social media platforms.

Will this internship offer hands-on experience?

Yes, the internship will provide hands-on experience in crafting compelling narratives, negotiating collaborations, and measuring campaign success.

What types of projects will the intern work on?

Key projects include expanding and optimizing Samsung's YouTube content and influencer strategy and enhancing the brand's presence on Reddit.

What skills are necessary for success in this role?

Necessary skills include strong analytical abilities, exceptional communication skills (both written and verbal), and an aptitude for storytelling across diverse mediums.

Is there an emphasis on creativity in this position?

Yes, the role encourages contributing fresh ideas for viral-worthy initiatives that resonate with Gen Z and Millennials.

What are the expected metrics to be tracked during the internship?

The intern will track KPIs such as impressions, engagements, conversions, and ROI.

Are there any specific tools or software that interns should be familiar with?

Interns should have experience with social media management tools, influencer tracking tools, and a basic understanding of SEO principles.

Does Samsung value diversity and inclusion in their workforce?

Yes, Samsung is committed to creating an inclusive culture and a diverse workforce, providing equal opportunities for all individuals.

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Samsung

Technology
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Samsung is a multinational conglomerate with operations spanning various industries, including electronics, technology, and manufacturing. Their ultimate mission is to "Inspire the World, Create the Future" by developing innovative products and services that enhance people's lives and contribute to the advancement of society. Samsung's purpose is to provide cutting-edge technologies and solutions, from smartphones and televisions to home appliances and semiconductor manufacturing, to make people's lives more convenient, connected, and efficient in the UK and around the globe

Culture & Values

  • People

    Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

  • Excellence

    Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market

  • Change

    As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

  • Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

  • Co-prosperity

    Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide