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Summer 2025: Social & Culture Intern

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Danone

26d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • White Plains

AI generated summary

  • You must be creative, collaborative, and have strong communication and project management skills. Knowledge of social media trends and CPG experience is a plus. Proficiency in Microsoft Office is required.
  • You will conduct social listening, generate content ideas, manage content calendars, assist with influencer strategies, engage communities, analyze performance, and create trend-based social media posts.

Requirements

  • Ability to share creative ideas and work collaboratively to execute
  • Excellent communication and interpersonal skills
  • Strong project management skills to manage multiple workstreams across various brands
  • Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
  • Thorough knowledge of social creative and paid social best practices as well as consumer media consumption.
  • Experience drafting consumer-facing messaging to deploy brand tone-of-voice a plus.
  • You will have proven proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams)
  • You may have prior experience in CPG

Responsibilities

  • Have your finger on the pulse across the cultural, technology, and social landscapes. Conduct social listening and trend spotting across multiple social media platforms, with a bias for action to activate against ideas quickly.
  • Stay up-to-date with the latest product and channel news across social platforms, and be ready and excited to share with the team for potential implementation.
  • Proactively identify and bring forth big, breakthrough social media content ideas routed in timely cultural insights - both planned and reactive to immerse brands in culture.
  • Partner effectively with cross-functional internal and external partners— Legal, Creative, Media, PR and corresponding external agencies—to effectively help create & execute social media communications plans.
  • Assist in the execution of influencer and social creative productions, including agency meetings, concept development, reviews and scheduling.
  • Assist in the creation and management of organic and paid content calendars, ensuring content aligns with brand voice and objectives.
  • Opportunity to try your hand at copywriting social media posts, comments, and ad copy to engage consumers within brand tone of voice. Excels at making a good meme.
  • Assist Social Strategists in the monitoring of brand social communities by monitoring comments, issues management, and proactive engagement opportunities in partnership with customer service team.
  • May be responsible for the execution of posting social content on a monthly basis via content planning tools.
  • Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results. Provide benchmarking opportunities against other brands on social media to level-set industry standards.
  • Opportunity to create social media content based on a relevant trend to be posted to brand social media accounts, pending internal alignment.

FAQs

What is the duration of the Summer 2025 internship program?

The Summer 2025 internship program runs for 10 weeks, from June 2nd, 2025 to August 8th, 2025.

What kind of projects will the intern work on?

The intern will work on projects relevant to social media and cultural analysis, including social listening, trend spotting, content creation, and engagement with various stakeholders.

What training and development opportunities will be provided?

Interns will participate in trainings, development sessions, and various exciting programming throughout the internship to enhance their skills and knowledge.

Are there any specific skills required for this internship?

Yes, candidates should have excellent communication and interpersonal skills, strong project management abilities, and a solid understanding of social media best practices. Proficiency in Microsoft Office is also required.

Is prior experience in CPG necessary?

While prior experience in Consumer Packaged Goods (CPG) is a plus, it is not a strict requirement for this internship.

What are the responsibilities related to social media?

Responsibilities include conducting social listening, developing social media content, managing content calendars, executing influencer productions, and analyzing the performance of social media strategies.

What is the pay range for this internship?

The base compensation for this position ranges from $25 to $28 per hour.

Are applicants required to work in-office?

The internship supports a hybrid work format, which may include both remote and in-office work.

What qualities is the company looking for in an intern?

The company seeks candidates who can share creative ideas, work collaboratively, have a keen understanding of cultural trends, and communicate effectively with teams.

How does Danone North America value diversity and inclusion?

Danone North America is committed to diversity and inclusion, emphasizing equal opportunity and affirmative action in hiring, training, and promotions regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, or any other protected status.

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Danone

Food and Beverage Manufacturing

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition. With its ‘One Planet. One Health’ frame of action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. To accelerate this food revolution and create superior, sustainable, profitable value for all its stakeholders, Danone has defined nine 2030 Goals, and paved the way as the first listed company to adopt the “Entreprise à Mission” status in France. With a purpose to bring health through food to as many people as possible, and corresponding social, societal and environmental objectives set out in its articles of association, Danone commits to operating in an efficient, responsible and inclusive manner, in line with the Sustainable Development Goals (SDGs) of the United Nations. By 2025, Danone aims to become one of the first multinational companies to obtain B CorpTM certification. With more than 100,000 employees, and products sold in over 120 markets, Danone generated €25.3 billion in sales in 2019. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos, Prostokvashino, Silk, Vega). Listed on Euronext Paris and present on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Vigeo Eiris and Sustainalytics, as well as the Ethibel Sustainability Index, the MSCI ESG Indexes, the FTSE4Good Index Series, Bloomberg Gender Equality Index, and the Access to Nutrition Index.

Culture & Values

  • Humanism

    At Danone, people are at the heart of everything we do.

  • Openness

    We welcome new ideas from the world we live in.

  • Proximity

    We believe that building close relationships leads to better understanding and trust.

  • Enthusiasm

    We are passionnate about bringing health through food to as many people as possible.