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Summer 2025: Social & Culture Team Intern

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Danone

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • White Plains

AI generated summary

  • You should have strong communication, project management skills, social media knowledge, creativity, and proficiency in Microsoft Office. Experience in CPG and consumer messaging is a plus.
  • You will conduct trend spotting, create content, assist in social media planning, engage with audiences, monitor performance, and collaborate with teams to enhance brand presence on platforms.

Requirements

  • Ability to share creative ideas and work collaboratively to execute
  • Excellent communication and interpersonal skills
  • Strong project management skills to manage multiple workstreams across various brands
  • Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
  • Thorough knowledge of social creative and paid social best practices as well as consumer media consumption
  • Experience drafting consumer-facing messaging to deploy brand tone-of-voice a plus
  • You will have proven proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams)
  • You may have prior experience in CPG

Responsibilities

  • Have your finger on the pulse across the cultural, technology, and social landscapes. Conduct social listening and trend spotting across multiple social media platforms, with a bias for action to activate against ideas quickly.
  • Stay up-to-date with the latest product and channel news across social platforms, and be ready and excited to share with the team for potential implementation.
  • Proactively identify and bring forth big, breakthrough social media content ideas routed in timely cultural insights - both planned and reactive to immerse brands in culture.
  • Partner effectively with cross-functional internal and external partners— Legal, Creative, Media, PR and corresponding external agencies—to effectively help create & execute social media communications plans.
  • Assist in the execution of influencer and social creative productions, including agency meetings, concept development, reviews and scheduling.
  • Assist in the creation and management of organic and paid content calendars, ensuring content aligns with brand voice and objectives.
  • Opportunity to try your hand at copywriting social media posts, comments, and ad copy to engage consumers within brand tone of voice. Excels at making a good meme.
  • Assist Social Strategists in the monitoring of brand social communities by monitoring comments, issues management, and proactive engagement opportunities in partnership with customer service team.
  • May be responsible for the execution of posting social content on a monthly basis via content planning tools.
  • Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results. Provide benchmarking opportunities against other brands on social media to level-set industry standards.
  • Opportunity to create social media content based on a relevant trend to be posted to brand social media accounts, pending internal alignment.

FAQs

What is the duration of the Summer 2025 Internship Program?

The Summer Internship Experience (SIE) program lasts for 10 weeks, from June 2nd, 2025, to August 8th, 2025.

What kind of tasks will I be responsible for during the internship?

Interns will conduct social listening, trend spotting, assist in social media content creation, manage content calendars, and analyze performance against objectives and KPIs, among other tasks.

Is prior experience in Consumer Packaged Goods (CPG) required for this internship?

While prior experience in CPG is a plus, it is not specifically required for the internship.

What skills are important for this internship position?

Important skills include excellent communication, project management, creativity, and a strong understanding of social media best practices. Proficiency in Microsoft Office is also required.

What type of projects will I work on as an intern?

Interns will work on projects that involve social media content creation, trend analysis, influencer collaborations, and engagement strategies to enhance brand presence.

Will there be any training or development sessions during the internship?

Yes, the Summer Internship Experience includes various training sessions and development opportunities.

What is the hourly pay for this internship position?

The base compensation for this position ranges from $25 to $28 per hour.

Are there opportunities for creative contributions in this internship?

Yes, interns will have opportunities to share creative ideas and contribute to social media content, including copywriting and engagement strategies.

What is the company culture at Danone North America like?

Danone North America values openness and humanism, emphasizing respect and dignity among all employees. They are committed to creating a diverse and inclusive workplace.

How does Danone North America view social impact in their business?

Danone North America is committed to redefining success in business to create real benefits for people, communities, and the planet through healthy and sustainably-produced products.

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Danone

Food and Beverage Manufacturing

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Danone is a leading multi-local food and beverage company building on health-focused and fast-growing categories in 3 businesses: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition. With its ‘One Planet. One Health’ frame of action, which considers the health of people and the planet as intimately interconnected, Danone aims to inspire healthier and more sustainable eating and drinking practices. To accelerate this food revolution and create superior, sustainable, profitable value for all its stakeholders, Danone has defined nine 2030 Goals, and paved the way as the first listed company to adopt the “Entreprise à Mission” status in France. With a purpose to bring health through food to as many people as possible, and corresponding social, societal and environmental objectives set out in its articles of association, Danone commits to operating in an efficient, responsible and inclusive manner, in line with the Sustainable Development Goals (SDGs) of the United Nations. By 2025, Danone aims to become one of the first multinational companies to obtain B CorpTM certification. With more than 100,000 employees, and products sold in over 120 markets, Danone generated €25.3 billion in sales in 2019. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos, Prostokvashino, Silk, Vega). Listed on Euronext Paris and present on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Vigeo Eiris and Sustainalytics, as well as the Ethibel Sustainability Index, the MSCI ESG Indexes, the FTSE4Good Index Series, Bloomberg Gender Equality Index, and the Access to Nutrition Index.

Culture & Values

  • Humanism

    At Danone, people are at the heart of everything we do.

  • Openness

    We welcome new ideas from the world we live in.

  • Proximity

    We believe that building close relationships leads to better understanding and trust.

  • Enthusiasm

    We are passionnate about bringing health through food to as many people as possible.