Logo of Huzzle

Home

Matches

Explore

Manage

Summer Associate Internship (Brand Strategist)

image

Navy Federal Credit Union

16d ago

  • Internship
    Full-time
    Summer Internship
  • Sales & Business Development
    Marketing
  • Vienna

AI generated summary

  • You must be pursuing a relevant degree, have strong marketing knowledge, excellent communication skills, and be organized. Adaptability, research skills, and teamwork are essential.
  • You will support brand strategy implementation, conduct market research, maintain brand consistency, analyze performance, assist with marketing initiatives, and provide day-to-day operational support.

Requirements

  • - Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Business, or a related field.
  • - Advanced knowledge of Marketing and/or Advertising best practices and execution including brand strategy, positioning, and messaging
  • - Interest in financial institution communications, brand & product strategy, partnership development, and media program management.
  • - Advanced interpersonal, verbal, and written communication skills
  • - Exceptional organizational and project management abilities.
  • - Ability to thrive in a fast-paced, deadline-driven environment.
  • - Effective research, analytical, and problem-solving skills
  • - Advanced skill maintaining accuracy with attention to detail and meeting deadlines.
  • - Ability to exercise initiative and good judgment to make sound decisions.
  • - Ability to adapt to new technologies.
  • - Ability to provide exceptional customer service.
  • - Effective word processing and spreadsheet software skills.
  • - Effective organizational, planning, and time management skills.
  • - Ability to work independently and in a team environment; a self-starter who can begin work on ideas and take direction from teammates

Responsibilities

  • Aid and support the implementation of brand strategies and campaigns to effectively communicate the company's vision, mission, and values.
  • Assist with Brand Sponsorship activities and partnership events.
  • Maintain brand consistency across all marketing and communication channels.
  • Conduct market research and competitor analysis to identify brand positioning opportunities.
  • Collaborate with cross-functional teams to ensure brand alignment and support for the company's goals.
  • Track and analyze partnership performance, providing regular reports to internal stakeholders.
  • Coordinate with internal and external stakeholders to ensure a smooth execution of media programs.
  • Tasks/assignments may include but are not limited to insight and campaign strategy development, brief writing, design, and copywriting collaboration, channel and target audience strategy, member and prospect research, presentation development, media analysis, and strategy, Email performance Audit and Analysis, Evergreen Media Asset audit and library creation.
  • Monitor industry trends, market conditions, and competitor activities to identify emerging opportunities or challenges.
  • Provide support to the Marketing Department’s Brand & Product Marketing team; depending on the level of expertise and prior experience, will own small projects and assist strategists with larger projects.
  • Support marketing strategy and initiatives to help members, business units, and the credit union achieve goals.
  • Assist and collaborate with various levels of Marketing staff to accomplish tasks/assignments.
  • Perform Marketing-specific research and analysis, which may include quantitative and/or qualitative analysis.
  • Maintain professionalism in all interactions, placing member service as a priority.
  • Provide comprehensive day-to-day operational support.
  • Process and update data in Marketing automated systems; may generate, analyze, write, and deliver Marketing reports.
  • Perform other duties as assigned.

FAQs

What is the primary focus of the Summer Associate Internship in Brand Strategy?

The primary focus is to support brand strategy, partnership and sponsorship programs, and media management to drive brand awareness, membership, product take-up, and member engagement.

What qualifications are required for this internship?

Candidates must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Business, or a related field, with advanced knowledge of marketing and advertising best practices.

What types of tasks will the Summer Associate be responsible for?

The Summer Associate will assist with brand strategies and campaigns, conduct market research, maintain brand consistency, track partnership performance, and provide operational support among other tasks.

Are there opportunities for professional development during the internship?

Yes, the internship allows participants to further develop technical and soft skills, business knowledge, and creative problem-solving abilities through guidance from the team and management.

Will interns have a chance to work independently on projects?

Yes, depending on their level of expertise and prior experience, interns may own small projects and assist strategists with larger projects.

What skills are emphasized for success in this role?

Successful candidates should demonstrate exceptional organizational and project management abilities, effective communication skills, research and analytical skills, attention to detail, and the ability to work both independently and collaboratively.

Is there a specific focus on financial industry communications?

Yes, there is an interest in financial institution communications as part of brand and product strategy and partnership development.

Will there be any market research involved in the internship?

Yes, conducting market research and competitor analysis to identify brand positioning opportunities is one of the key responsibilities.

What are the team dynamics like for Summer Associates?

The Summer Associate will participate in a collaborative, team-driven network that focuses on bringing cross-channel member-centric marketing campaigns to life.

Are there potential opportunities for a full-time position after the internship?

While the internship is designed for summer exposure, potential full-time opportunities may arise based on performance and business needs.

Navy Federal Credit Union

Our Members Are the Mission

Finance
Industry
10,001+
Employees
1933
Founded Year

Mission & Purpose

Navy Federal is the world’s largest credit union, with more than 13 million members, $178 billion+ in assets and 24,000+ employees. Throughout campuses in Vienna, VA Pensacola, FL and Winchester, VA, as well as more than 350 branches, we serve the Armed Forces, Department of Defense, veterans and their families with world-class financial products and services. Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion. Equal Housing Lender