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Summer Associate Internship (Product Marketing Strategist)

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Navy Federal Credit Union

11d ago

  • Internship
    Full-time
    Summer Internship
  • Marketing
  • Vienna

AI generated summary

  • You must be pursuing a marketing-related degree, possess advanced marketing knowledge, strong communication skills, project management abilities, and the capacity to work independently and in teams.
  • You will support brand strategies, conduct market research, analyze marketing performance, collaborate with teams, and assist in project execution, ensuring brand consistency and member service.

Requirements

  • Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Business, or a related field
  • Advanced knowledge of Marketing and/or Advertising best practices and execution including brand strategy, positioning, and messaging
  • Interest in financial institution communications, brand & product strategy, partnership development, and media program management
  • Advanced interpersonal, verbal, and written communication skills
  • Exceptional organizational and project management abilities
  • Ability to thrive in a fast-paced, deadline-driven environment
  • Effective research, analytical, and problem-solving skills
  • Advanced skill maintaining accuracy with attention to detail and meeting deadlines
  • Ability to exercise initiative and good judgment to make sound decisions
  • Ability to adapt to new technologies
  • Ability to provide exceptional customer service
  • Effective word processing and spreadsheet software skills
  • Effective organizational, planning, and time management skills
  • Ability to work independently and in a team environment; a self-starter who can begin work on ideas and take direction from teammates

Responsibilities

  • - Aid and support the implementation of brand strategies and campaigns to effectively communicate the company's vision, mission, and values.
  • - Assist with Membership and Digital growth activities.
  • - Maintain brand consistency across all marketing and communication channels.
  • - Conduct market research and competitor analysis to identify brand positioning opportunities.
  • - Collaborate with cross-functional teams to ensure brand and product alignment and support for the company's goals.
  • - Track and analyze marketing performance, providing regular reports to internal stakeholders.
  • - Coordinate with internal and external stakeholders to ensure a smooth execution of marketing programs.
  • - Tasks/assignments may include but are not limited to insight and campaign strategy development, brief writing, design, and copywriting collaboration, channel and target audience strategy, member and prospect research, presentation development, media analysis, and strategy, email performance audit and analysis, evergreen media asset audit and library creation.
  • - Monitor industry trends, market conditions, and competitor activities to identify emerging opportunities or challenges.
  • - Provide support to the Marketing Department’s Brand & Product Marketing team; depending on the level of expertise and prior experience, will own small projects and assist strategists with larger projects.
  • - Support marketing strategy and initiatives to help members, business units, and the credit union achieve goals.
  • - Assist and collaborate with various levels of Marketing staff to accomplish tasks/assignments.
  • - Perform Marketing-specific research and analysis, which may include quantitative and/or qualitative analysis.
  • - Maintain professionalism in all interactions, placing member service as a priority.
  • - Provide comprehensive day-to-day operational support.
  • - Process and update data in Marketing automated systems; may generate, analyze, write, and deliver Marketing reports.
  • - Perform other duties as assigned.

FAQs

What is the primary focus of the Summer Associate Internship?

The primary focus of the Summer Associate Internship is to support Membership growth and Digital channel adoption through the development and execution of member-centric marketing campaigns.

What qualifications are required for this internship?

Candidates must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Business, or a related field, along with advanced knowledge of marketing best practices and strong communication and organizational skills.

Will the Summer Associate work independently or as part of a team?

The Summer Associate will work as part of a collaborative, team-driven network, while also having the opportunity to own small projects and provide support for larger initiatives.

What types of tasks and assignments can the Summer Associate expect to perform?

Tasks can include market research, competitor analysis, maintaining brand consistency, campaign strategy development, performance tracking, and providing operational support within the Marketing Department.

How does Navy Federal Credit Union value diversity in the workplace?

Navy Federal values, celebrates, and enacts diversity by actively seeking to employ individuals from diverse backgrounds, including those with disabilities and veterans.

What is the format of the workplace for this internship?

The internship operates in a hybrid workplace format, which combines both in-office and remote work.

Are there opportunities for professional growth during this internship?

Yes, the internship offers opportunities to develop technical and soft skills, business knowledge, and creative problem-solving abilities, along with guidance from team members and management.

What kind of reports or analyses will the Summer Associate be responsible for?

The Summer Associate will be responsible for tracking and analyzing marketing performance, conducting market research, and providing regular reports to internal stakeholders.

What recognition has Navy Federal Credit Union received for its workplace culture?

Navy Federal has received several accolades including recognition as one of the Best Companies for Latinos to Work for, Best Places to Work in IT, and America's Best Large Employers by Forbes.

How does the internship support customer service?

The internship emphasizes the importance of professionalism and prioritizes member service in all interactions.

Navy Federal Credit Union

Our Members Are the Mission

Finance
Industry
10,001+
Employees
1933
Founded Year

Mission & Purpose

Navy Federal is the world’s largest credit union, with more than 13 million members, $178 billion+ in assets and 24,000+ employees. Throughout campuses in Vienna, VA Pensacola, FL and Winchester, VA, as well as more than 350 branches, we serve the Armed Forces, Department of Defense, veterans and their families with world-class financial products and services. Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks. Our approach to careers is simple yet powerful: Make our mission your passion. Equal Housing Lender