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Summer College Intern - Digital Marketing

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Orange County Transportation Authority

27d ago

  • Internship
    Full-time
    Summer Internship
  • Customer Relations
    Marketing
  • Orange

AI generated summary

  • You must be a full-time college student in an accredited program with a GPA of 2.5 (undergrad) or 3.0 (grad) and submit your latest transcript. Preferred majors: Marketing or Communications.
  • You will create and schedule social media content, analyze trends, support video production, develop email content, and assist with digital marketing campaigns and performance analysis.

Requirements

  • Requirements to qualify for the Summer College Intern Program are as follows:
  • College students must be enrolled full-time in a two or four-year college program, at an accredited college or university, and follow a course of study leading to an undergraduate or graduate degree.
  • Students that graduate with their bachelor’s degree from an accredited college in the fall of 2024 or the spring of 2025, are eligible.
  • College students enrolled full-time and pursuing a master’s degree from an accredited college.
  • Desirable degree program for this assignment is Marketing, Communications, or related discipline.
  • College students pursuing a course of study leading to an undergraduate degree must maintain a cumulative grade point average (GPA) of 2.5 or better.
  • College students pursuing a course of study leading to a graduate degree must have a cumulative GPA of 3.0.
  • Must submit most recent college transcript.

Responsibilities

  • Support the Marketing Department with various projects relating to social media, video, and email marketing, digital advertising, campaign planning, and similar areas.
  • Collaborate in the development of creative briefs and content planning for digital channels.
  • Create content for OCTA’s social media accounts (Facebook, X, Instagram, YouTube), which may include strategizing, writing, producing, and scheduling posts that support agency goals.
  • Participate in capturing video content, editing, and publishing reels and shorts, leveraging social media trends where appropriate.
  • Analyze and share emerging social media trends and practices to uncover new engagement opportunities in the transit and travel space.
  • Develop and edit email and blog content as needed, which may include copywriting for stakeholder and consumer newsletters.
  • Analyze performance of digital marketing activities and identify opportunities to enhance communications.
  • Support the digital marketing team with campaigns and initiatives.

FAQs

What is the duration of the internship program?

The internship program lasts for ten weeks.

What is the hourly pay range for this internship?

The pay range is from $19.00 to $22.00 per hour, depending on your education level.

Are there employee benefits provided during the internship?

No, this position is not eligible for employee benefits.

What are the typical working hours for this internship?

Interns will work full-time, approximately 40 hours per week, for the duration of the ten-week program.

What academic qualifications are required for applicants?

Applicants must be enrolled full-time in a two or four-year college program at an accredited college or university and follow a course of study leading to an undergraduate or graduate degree.

What GPA is required for undergraduate students to qualify for this internship?

Undergraduate students must maintain a cumulative GPA of 2.5 or better.

What GPA is required for graduate students to qualify for this internship?

Graduate students must have a cumulative GPA of 3.0.

Is previous experience in digital marketing required for this role?

Previous experience is not required; however, strong analytical skills, creativity, and a passion for digital trends are essential.

What types of projects will the intern be working on?

The intern will support various projects related to social media, video and email marketing, digital advertising, and campaign planning.

Can I apply if I am graduating with my bachelor's degree in fall 2024?

Yes, students graduating with their bachelor's degree in fall 2024 or spring 2025 are eligible to apply.

Is this position open to international students?

The job description does not specify requirements regarding citizenship or residency status; please check with the OCTA for clarification.

Will I receive training during the internship?

Yes, interns will gain real-world experience under the guidance of transportation professionals and will participate in orientation and internal networking.

Can this internship be taken for academic credit?

The job description does not mention whether the internship can be taken for academic credit; please consult your college or university for further details.

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Orange County Transportation Authority

We keep Orange County moving.

Transportation
Industry
1001-5000
Employees
1991
Founded Year

Mission & Purpose

The Orange County Transportation Authority (OCTA) is Orange County’s primary transportation agency. OCTA was formed in 1991 through the consolidation of seven separate transportation agencies. A 17-member Board of Directors governs OCTA with the Caltrans District Director serving as the 18th member in an ex-officio capacity. OCTA Services Include: • Bus transit service • Metrolink rail service • 91 Express Lanes toll facility • Freeway improvements funding • Street and road improvements grants • Vanpool subsidies • Rideshare options