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Summer Digital Marketing Intern - RTP, NC

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Grifols

Feb 28

  • Internship
    Full-time
    Summer Internship
  • Marketing
    Research & Development
  • Durham

AI generated summary

  • You must be a rising junior/senior in Business/Marketing or related field with a 3.0 GPA, strong research skills, and proficiency in Excel, Word, PowerPoint; Salesforce knowledge a plus.
  • You will analyze competitors’ digital content, identify industry trends, map influencers, and collaboratively present insights and recommendations to enhance marketing strategy.

Requirements

  • Candidate must be currently enrolled in a 4-year degree program pursuing a Bachelor’s degree in Business/Marketing, Communications, or a related field OR currently accepted/enrolled in a Master’s or Ph.D. program.
  • Rising junior or senior students are preferred.
  • Current GPA of 3.0 or higher.
  • Strong research and analytical skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint. Familiarity with tools such as Salesforce is a plus.
  • Excellent written and verbal communication skills with the ability to present findings in a clear and concise manner.

Responsibilities

  • Competitive Assessment of Digital Content:
  • Perform a detailed analysis of competitors’ digital content strategy, including style, messaging, engagement metrics, topics, and social media following.
  • Summarize findings in a report with actionable recommendations to strengthen Grifols’ digital content presence.
  • Industry Hot Topics and Influencer Mapping:
  • Review journal articles from professional organizations over the past 6-12 months to identify key topics and trends in transfusion medicine.
  • Map influential authors, their affiliated institutions, and references to specific products or practices, leveraging Salesforce data to generate insights.
  • Develop a list of relevant blog topics and potential influencers to align with Grifols’ marketing strategy.
  • Work collaboratively with team members to present insights and recommendations in impactful presentations.

FAQs

What is the location of the Summer Digital Marketing Intern position?

The position is located in RTP, North Carolina and is a hybrid opportunity.

What type of projects will the Digital Marketing Intern be involved in?

The intern will work on two strategic projects aimed at enhancing content development efforts and stakeholder engagement in the transfusion medicine space.

What are the primary responsibilities of this internship?

The primary responsibilities include performing a competitive assessment of digital content, reviewing industry hot topics and influencer mapping, and collaborating with team members to present insights and recommendations.

What are the educational qualifications required for this internship?

Candidates must be currently enrolled in a 4-year degree program pursuing a Bachelor’s degree in Business/Marketing, Communications, or a related field, or currently accepted/enrolled in a Master’s or Ph.D. program. Rising junior or senior students are preferred.

Is there a GPA requirement for applicants?

Yes, candidates should have a current GPA of 3.0 or higher.

What skills are preferred for this internship position?

Strong research and analytical skills, proficiency in Microsoft Excel, Word, and PowerPoint, and excellent written and verbal communication skills are preferred. Familiarity with tools such as Salesforce is a plus.

Will the intern have the opportunity to present their findings?

Yes, the intern will work collaboratively with team members to present insights and recommendations in impactful presentations.

What is the application process for this internship?

Interested candidates are encouraged to apply, but all resumes must be submitted to a Grifols Recruiter in accordance with agency policies, if applicable.

What amount of experience is required for this role?

Previous experience is not explicitly required, but strong research and analytical skills are necessary for successful performance in this internship.

Does Grifols provide equal employment opportunities?

Yes, Grifols provides equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law.

Innovating for patients and society

Manufacturing & Electronics
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

Grifols is a global healthcare company founded in Barcelona in 1909 committed to improving the health and well-being of people all over the world. A leader in essential plasma-derived medicines and transfusion medicine, we develop, produce and provide innovative healthcare services and solutions in more than 110 countries. Patient needs and our ever-growing knowledge of many chronic, rare and prevalent diseases, sometimes life-threatening, drive our innovation in plasma-based therapies and other biopharmaceuticals to enhance quality of life. Grifols is focused on treating conditions across a broad range of therapeutic areas: immunology, hepatology and intensive care, pulmonology, hematology, neurology and infectious diseases. With a workforce of over 24,000 employees in more than 30 countries and regions, we are committed to a sustainable business model that sets the standard for continuous innovation, quality, safety and ethical leadership in the industry. Our work has a positive social and economic impact in the countries where we operate, creating jobs and generating wealth. People are at the heart of what we do, and we strive to create an inclusive, diverse, fair and equal society. Maintaining and promoting a workforce that reflects this reality leads to enhanced professional relationships and helps us to give our best to patients, donors and customers. In 2022, Forbes has recognized Grifols as one of the “Best Employers for Women,” one of “America’s Best Large Employers” and one of the “75 Best Companies to Work for” in Spain. To maintain a positive community and overall respectful communication, please keep our community guidelines in mind. You will find a full version of our guidelines at https://www.grifols.com/en/grifols-social-media-community-guidelines