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Summer Marketing Intern

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Samsung

2mo ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Edina
  • Quick Apply

AI generated summary

  • You should be a Business major with a focus on Marketing, have experience or interest in Marketing, be skilled in Excel for data analysis, and be local to the Minneapolis area.
  • You will analyze customer segments, develop messaging strategies, create marketing plans, assess performance, and recommend optimizations to enhance sales initiatives.

Requirements

  • Academic Major Preferred (Undergrad and Masters) Business Major with concentration or minor in Marketing and Analytics
  • Experience and/or interest in Marketing via previous work, classes, clubs or other campus activities
  • Interest in Analytics and experience with using Excel to analyze data and generate insights
  • Must be in the Minneapolis market and able to work out of Edina sales office

Responsibilities

  • This role will support the Samsung marketing team responsible for driving sales of Samsung products at Best Buy.
  • The role is located in Edina, MN and is part of a larger sales and marketing organization that develops all of the messaging and marketing to Best Buy shoppers.
  • Key projects for this role could include the following:
  • Customer Segmentation – This role will work closely with Samsung analytic and insight teams to understand and develop customer segmentations.
  • The work will include mining existing profiles and working with cross functional teams to update those profiles based on specific projects that the intern will own during the summer.
  • Messaging Strategy and Marketing Plans – This role will include project work to define and articulate a messaging strategy that will explain the benefits of Samsung products to our target consumer.
  • Once this messaging strategy is defined the intern will then be responsible for working on the marketing plans to deliver that messaging strategy to target audiences.
  • Analysis and Optimizations – The role will also be responsible for analyzing the recent performance of key tactics.
  • The analysis will identify what tactics are working or not working and will include insights on what is driving the results.
  • Finally, the intern will be responsible for making recommendations on what changes should be made to the program to drive even stronger results in the future.

FAQs

What is the location of the Summer Marketing Intern role?

The Summer Marketing Intern role is located in Edina, MN.

What are the main responsibilities of the Summer Marketing Intern?

The main responsibilities include customer segmentation analysis, developing messaging strategies and marketing plans, and analyzing and optimizing key marketing tactics.

Is prior marketing experience required for this internship?

While prior marketing experience is preferred, demonstrated interest or experience in marketing, analytics, or related activities is what is essential.

What academic qualifications are preferred for candidates applying for this internship?

Candidates should have an academic major in Business with a concentration or minor in Marketing and Analytics.

Is this position open to candidates outside of the Minneapolis market?

No, candidates must be in the Minneapolis market and able to work out of the Edina sales office.

What skills are necessary for the Summer Marketing Intern role?

Necessary skills include an interest in analytics, experience with Excel for data analysis, and demonstrated interest in marketing.

Are there opportunities for career growth following this internship?

While the internship is a learning experience, Samsung fosters an inclusive culture and diverse workforce, providing various opportunities for growth and career advancement.

How does Samsung handle accommodations during the application process?

Samsung is committed to providing reasonable accommodations for qualified individuals with disabilities during the job application process. Candidates can contact their Reasonable Accommodation Team for assistance.

Does Samsung have any diversity and inclusion initiatives?

Yes, Samsung emphasizes building an inclusive culture and diverse workforce, aiming to create a global team with equal opportunities for all individuals.

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Samsung

Technology
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Samsung is a multinational conglomerate with operations spanning various industries, including electronics, technology, and manufacturing. Their ultimate mission is to "Inspire the World, Create the Future" by developing innovative products and services that enhance people's lives and contribute to the advancement of society. Samsung's purpose is to provide cutting-edge technologies and solutions, from smartphones and televisions to home appliances and semiconductor manufacturing, to make people's lives more convenient, connected, and efficient in the UK and around the globe

Culture & Values

  • People

    Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

  • Excellence

    Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market

  • Change

    As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

  • Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

  • Co-prosperity

    Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide