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• Starts Jun 2

Underserved Communities Internship Program: Audience Growth and Engagement Intern

🚀 Summer Internship
💻 Remote

AI generated summary

  • You must have strong social media knowledge, be organized, adaptable, and have excellent communication skills for this Audience Growth and Engagement Intern position.
  • You will assist in audience growth strategies through social media platforms, newsletters, and alerts, collaborating with news teams and optimizing content for maximum engagement. Attend news meetings, sharpen critical thinking skills, and coordinate plans with national teams.

Summer Internship

Marketing, Media & Journalism


  • The audience growth team works with both local newsrooms and USA TODAY to drive audience on social media, video, audio, newsletters, messaging and emerging platforms. 
  • We’re looking for a self-starter and someone who is nimble, thoughtful and curious. They will be able to spot opportunities for us to engage with our audiences and help us evolve with our platforms and tools. 
  • The ideal candidate will help our local newsrooms coordinate tentpole events and projects, working with in-market journalists to craft well-rounded audience plans and execute new ideas. They will also help serve as a bridge between our national publication, USA TODAY, and our local newsrooms, working with the team to develop plans to collaborate and elevate key local stories and projects to a national audience. 
  • In addition, this will be an inclusive audience internship experience, and the right candidate should expect to also learn and work on local news experiments, newsletters, social media, and alongside the USA TODAY audience team to create and collaborate on stories, photos, videos, graphics and other content, and optimize them for different social/digital platforms. 
  • The candidate should demonstrate a strong understanding of audience metrics, engagement tactics on social media platforms, and search engine optimization. This role can include early morning, night and weekend work. 
  • This internship is for individuals of diverse backgrounds who represent communities that are historically underserved, marginalized, and adversely affected by persistent poverty and inequality and have not achieved full participation in all aspects of our society, and whose contributions and diverse perspectives are essential to the economic wellbeing health and security of our communities. Current students must be able to manage a full-time internship. 


  • Candidates should demonstrate strong knowledge of social media platforms and a desire to experiment with new formats of storytelling.
  • Well-organized, detail-oriented, adaptable and flexible.
  • Excellent communication, writing, and editing skills.

Education requirements

Currently Studying

Area of Responsibilities

Media & Journalism


  • Be detail-oriented and have the ability to multitask.
  • Have a passion for audience growth, social media and finding new ways to reach readers including through newsletters, alerts, TikTok, Instagram, Threads and other emerging platforms.
  • Work with news teams to develop audience plans and social and visual assets for big projects and help coordinate those plans with national teams.
  • Work in tandem with the USA TODAY audience team socializing and optimizing content across platforms.
  • Participate in news meetings, to learn about how news developments take shape and which audiences we’re trying to reach.
  • Critical thinking and analytical skills will be encouraged and sharpened in a deadline-driven newsroom environment.

Application process

  • We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order: 
  • Your resume – one to two pages.
  • A cover letter that outlines how you would approach the job.
  • Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role. 
  • It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.


Work type

Full time

Work mode


Start date

Jun 2, 2024