Universal Music Group 2024 Summer Internship Program: Corporate Opportunities: Creative

Universal Music Group

Dec 16, 2023

Applications are closed

Internship
Full-time
Summer Internship
Creative Arts & Fashion
Media & Journalism
San Francisco, +2

Requirements

Strong attention to detail
Strong organizational skills and efficiency
Ability to multitask and meet tight deadlines in fast-paced, high-pressure environments
High level of integrity
Discretion in handling confidential information
Professionalism in dealing with senior professionals inside and outside the company
A “can-do” attitude
Knowledge of Microsoft Office (Word, Excel, PowerPoint)
Customer focused
Ability to think critically and question processes,
Basic understanding of financial statements (specifically for Finance roles)
Enthusiasm for handling large volumes of data and analyzing information (specifically for Data/Analytics & Global Admin roles)
SQL & Python (specifically for Data/Analytics roles)
Interest in music licensing/clearance (specifically for Film & TV Clearance/Licensing roles)

Responsibilities

Communications - Corporate Social Responsibility, Events & Special Projects:
The Global Communications department oversees the company’s worldwide philanthropic efforts including Universal Music Group’s All Together Now Foundation, Green Team and Unhoused Coalition, major internal and external events, and special projects.
The intern in the Global Communications department will assist the team with various projects relating to the company’s philanthropic efforts, internal and external events, and special projects.
These tasks include but are not limited to monitoring and compiling company and artist press
Completing artist and philanthropic research and reports
Assistance in the planning of company and industry wide events and special projects including UMG’s GRAMMY Awards Showcase and the UMusic Hotels
Assistance with various office administrative duties. The intern will attend weekly department meetings, developing a knowledge of the communications core of Universal Music Group.
Consumer Marketing - Audience Development:
The Audience Development team manages owned audiences for artists primarily in email and SMS marketing. This internship will focus on the more ecommerce oriented groups of artists, where the primary business goal is driving ecommerce revenue from merch sales.
Building and proofing emails
Light photoshop work
Gather required information to assemble emails
Track projects in Monday.com
Report on email KPIs
Brainstorm with stakeholders on ways to grow revenue
Consumer Marketing - Marketing Strategy:
The Marketing Strategy team is a growing org within Global Consumer Marketing that builds and manages centrally-run marketing programs. Our goal is to build integrated marketing strategies that drive incremental sales, streams, and audiences for artists, labels and e-commerce partners. We bring cross-functional teams across UMG together to build meaningful marketing programs that amplify our partners existing marketing plans through consumer insights, creativity, innovation, and technology.
The Marketing Operations Intern will sit on the Consumer Marketing Strategy team, part of the Global Consumer Marketing Group at the center of UMG. This role is an integral part of the team, supporting priority initiatives and special projects run through the Marketing Strategy group in collaboration with other cross functional teams. The ideal candidate is a creative problem solver, analytical, detail oriented and ready to take initiative.
Roles & Responsibilities:
Support team with asset management & request workflows, project organization and project trafficking
Support in building out processes & workflows, marketing plan templates and assist with recaps
Provide analytics support and campaign performance insights across Marketing Strategy campaigns to help drive campaign efficiency and results
Keep abreast of existing and emerging media and marketing trends, delivering relevant updates to Marketing Strategy team
Attend relevant marketing meetings, take notes and manage follow-ups to ensure step-by-step completion for Marketing projects
Communicate and work collaboratively with cross-functional teams including Audience Development, Insights, Media Strategy, Digital Innovation, MS&T, and Commercial Innovation & Artist Strategy
Consumer Marketing - Global Media:
The Consumer Marketing team at Universal Music Group is looking for an Intern for our in-house media team to support the team’s media buying and strategy efforts. The Global Media Buying Team works across all UMG labels and Partner Labels to execute media buys, assist in media planning, analyze campaign performance to develop best practices and case studies, and guide and improve the strategy of the Digital Media teams.
Join UMG label and partner label calls – help with agenda creation, note taking, media planning, and analysis.
Pull stats/helping prep for label meetings
Collaborate with Measurement Team on new testing opportunities and develop a case study
Execute a campaign from Planning Phase > Execution > Recap
Collaborate with Programmatic Lead on new vendor opportunities, help build out directory.
Create retargeting Audiences in FB/IG
QA Campaigns
Checking approval status for campaigns, flag if any creatives are disapproved
Optimization Recommendations via Monday.com
SharePoint
Contribute relevant industry findings in the monthly newsletter
Digital Operations/Video Services:
Creative Services for Promotional Assets
Graphic design for video material
Video capture for live events
Editing
Content management
Global Marketing:
Assist with strategic planning and execution of marketing campaigns for artists
Research new digital marketing opportunities and trends
Develop and maintain relationships with tastemakers and key personnel at all outlets (online, retail & lifestyle accounts
Provide general support to the Label Relations department
Generate social media plans for artist management teams
Brainstorm marketing creative content for ongoing/upcoming releases
Music, Strategy & Tactics:
Music Strategy & Tactics is focused on creating value at the intersection of artists and creators by innovating new formats, projects, and programs.
Sound Creator Program - using data to find creators on social platforms to make new remixes of universal music artists catalog.
UMG Commercial Services: °1824:
°1824 is UMG’s creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, ideation, PR, A&R, creator partnerships, experiences and digital marketing. With a staff of passionate and highly skilled visionaries, we own a direct connection to youth culture. °1824’s first-of-its-kind network of young creatives allows us to make an impact locally while thinking globally. We redefine artist development while building the careers of future industry executives.
Managing databases
Administrative tasks
Ideate marketing strategy
Create recaps for Label PM's

Universal Music Group

We are Universal Music Group, the world’s leading music company.

Entertainment & Media

Industry

5001-10,000

Employees

1934

Founded Year

Mission & Purpose

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.