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Amazon Media Manager - L'Oréal LUXE

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L'Oréal

Sep 25

Applications are closed

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London

Requirements

  • You're a data-driven strategist with an understanding of retail media, ideally within the consumer goods space.
  • Amazon Advertising holds no secrets for you. You're well-versed in AMS, AMG/DSP, and the latest platform tools and trends.
  • You thrive in a fast-paced, dynamic environment, embracing challenges with a solutions-oriented mindset.
  • Collaboration and communication are your superpowers. You can influence stakeholders and build strong relationships with ease.
  • You have a passion for innovation: A willingness to experiment with new technologies and formats to stay ahead in a constantly evolving digital landscape.

Responsibilities

  • Own and control the Amazon media budget and be accountable for defining priorities by making strategic investment decisions based on business priorities, consumer insights and media data to secure sales targets.
  • Understand how investment in Amazon media affects the profitability of our business with Amazon
  • Work with the multi-division team to ensure fair arbitration on non-branded key search terms.
  • Define and implement media calendar and campaigns (including multi-brand / multi-div) to maximise acquisition and retention of consumers to build long-term profitable consumer relationships and growth.
  • Pitch and present the eventing and media strategy to key stakeholders.
  • Allocate and optimise media spend to drive ROI across the retailer: AMS, Eventing, Stores, AMG/DSP.
  • Ensure all the campaigns have holistic consumer journey experience, consistent set-up (Golden rules)
  • Work collaboratively with the brand and retailer teams to help define forecasting, meet KPI’s and generate incremental sales.
  • Manage the day-to-day relationship with the retailer and media agency and nurture a strong, collaborative partnership.
  • Analyse performance data and provide strategic recommendations to gain insight and drive optimisation with the agency.
  • Be responsible for media reporting and deep dives for the brand / commercial team – share relevant learnings with wider team (incl. DMI and Zone).
  • Constantly seek to innovate through strategies or technology. Test and scale new media channels and formats, using data to lead decisions.
  • Own and manage all Amazon media files, including block plans, invoices and competitor media tracking.

FAQs

What are the primary responsibilities of the Amazon Media Manager at L'Oréal LUXE?

The primary responsibilities include owning and controlling the Amazon media budget, defining and implementing the media strategy across 1P and 3P, optimizing media spend for ROI, managing relationships with retailers and media agencies, and analyzing performance data to drive strategic recommendations.

What qualifications are necessary for the Amazon Media Manager position?

Candidates should be data-driven strategists with a strong understanding of retail media, preferably within the consumer goods space. Familiarity with Amazon Advertising platforms such as AMS, AMG/DSP, and current trends is also essential.

Is experience in media management required for this role?

Yes, candidates should have experience in media management, particularly with a focus on retail media and consumer insights, to effectively develop and execute advertising strategies.

What types of benefits does L'Oréal offer for this position?

L'Oréal offers an extensive benefits package including private medical and dental insurance, discounted gym memberships, enhanced family leave, share options, a competitive pension plan, and significant discounts on luxury brands.

How does the company foster a culture of learning and professional development?

L'Oréal is committed to learning and development by providing access to leadership programs, monthly expert talks, and opportunities to build skills and master roles within the company.

What is the importance of collaboration in this role?

Collaboration is crucial as the Amazon Media Manager must work with multi-division teams, brand and retailer teams, and media agencies to ensure the success of marketing strategies and achieve business goals.

Does L'Oréal have a distinct approach to diversity and inclusion in its hiring practices?

Yes, L'Oréal is dedicated to creating a diverse, equitable, and inclusive environment where contributions from all individuals are valued, regardless of their background or identity.

What is the work environment like for the Amazon Media Manager at L'Oréal?

The work environment is fast-paced and dynamic, requiring a solutions-oriented mindset to embrace challenges and drive innovation.

How will performance be measured for the Amazon Media Manager role?

Performance will be measured through achieving key performance indicators (KPIs), managing media budgets effectively, and the success of campaigns in driving consumer acquisition and retention.

Will there be opportunities to innovate within this role?

Yes, the Amazon Media Manager will have the opportunity to constantly seek innovation through testing and scaling new media channels and formats, using data-driven approaches to lead decisions.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.

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