FAQs
What is the primary focus of the Analyst, Data Outcomes & Attribution role?
The primary focus is to demonstrate the effectiveness of Disney as an advertising platform, helping clients achieve measurable results through various measurement solutions.
What kind of experience is required for this position?
A minimum of 2 years of experience in digital, digital video/TV, or media-focused data businesses is required.
What educational background is preferred for this role?
A BA/BS in communications, data analytics, social sciences, or a related field is preferred.
What skills are necessary for success in this position?
Necessary skills include knowledge of brand effectiveness and attribution methodologies, excellent presentation and writing skills, teamwork, and relationship-building capabilities.
Is SQL experience necessary for this role?
SQL experience is a plus, but not required for the position.
Will I be working independently or as part of a team?
You will be working as part of a team, collaborating with the Global Data Outcomes & Attribution team, sales teams, agency partners, and brand partners.
What types of projects will I be working on?
You will work on projects that involve brand effectiveness, ROI measurement, and analyzing consumer behavior related to advertising on Disney properties.
How will I be supporting the Disney Advertising sales teams?
You will educate the sales teams on full funnel measurement solutions, assist in navigating vendor dashboards, and help analyze results.
Are there opportunities for career advancement in this role?
Yes, there are opportunities for career advancement, especially for those who excel in performance and demonstrate potential leadership qualities.
What is the salary range for this position?
The hiring range for this position is $80,800 - $108,300, depending on various factors such as geographic region, experience, and skill set.