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Analyst-Marketing - Paid Search

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American Express

25d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You should have experience in Paid Search campaigns, strong communication skills, stakeholder management, be detail-oriented, organized, and able to thrive in a fast-paced environment.
  • You will manage multi-market PPC campaigns, optimizing Google and Microsoft Ads, implement data-driven strategies, conduct ad-hoc reporting, and build relationships with markets and agencies.

Requirements

  • Minimum qualifications
  • Experience managing Paid Search campaigns in-house or agency-side.
  • Passion and willingness to champion digital marketing within a large organisation
  • A self-starter who owns their role and can multi-task and prioritize work in a fast-paced environment.
  • Detail-oriented with solid organizational and time management skills
  • Track record of delivery against goals
  • Experience of managing stakeholders in a matrix environment
  • Excellent oral and written communication skills including presenting to peers and senior management.
  • 2nd European language is a plus.

Responsibilities

  • Own and support other team members on multi-market PPC campaigns.
  • Manage Google and Microsoft Ads Paid Search campaigns for EMEA & American markets against targets, maximizing net income delivered through the channel.
  • Use Paid Search bid management software (Search Ads 360) to centrally manage campaigns for several markets and ensure that tracking is set up correctly.
  • Work with other analysts and managers in the team, alongside the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans.
  • Work on ad-hoc reporting, test and learn, plan strategies, and present them to internal stakeholders in the markets and other central teams.
  • Support one of the four key ‘pillars’ that the team operate within (strategy, excellence, relations, test & learn).
  • Building and maintaining relationships with markets and supporting agencies.

FAQs

What responsibilities will I have as a Paid Search Analyst?

You will be responsible for managing multi-market PPC campaigns, optimizing Google and Microsoft Ads for EMEA & American markets, implementing data-led strategies, and maintaining relationships with markets and agencies.

Is prior experience in Paid Search necessary for this role?

Yes, experience managing Paid Search campaigns in-house or agency-side is required for this position.

What kind of work environment can I expect?

You can expect a fast-paced environment that values detail-oriented work, strong organizational skills, and the ability to prioritize tasks effectively.

Are there opportunities for career development in this role?

Yes, American Express offers career development and training opportunities to help you grow in your career.

Are there benefits related to health and well-being?

Yes, American Express provides comprehensive medical, dental, vision, life insurance, and disability benefits, along with access to on-site wellness centers and counseling support.

Is knowledge of a second European language beneficial for this job?

Yes, having a second European language is considered a plus for candidates applying for this role.

How is performance measured in this position?

Performance is typically measured against established goals related to campaign effectiveness and contribution to revenue-driving business outcomes.

Will I have the opportunity to present my strategies to management?

Yes, you will have the opportunity to create and present strategies to internal stakeholders in the markets and central teams.

What type of teams will I collaborate with?

You will work with other analysts, managers in the team, and the Performance Channel Analytics team to implement marketing strategies.

Do I need to manage stakeholders in this role?

Yes, managing relationships with stakeholders in a matrix environment is part of the job responsibilities.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.