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Analyst / Senior Analyst, Marketing

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American Express

Nov 6

Applications are closed

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Toronto

Requirements

  • University degree in marketing, business administration, or similar careers preferred. MBA considered an asset.
  • Minimum 1-2 years’ experience in execution of digital marketing strategies and digital campaign management.
  • Minimum of 1-2 years’ experience in project management and capability delivery in a matrix organization.
  • Minimum of 1 years’ experience working with Account Development or Sales teams to drive aggressive growth targets.
  • Superior communication and influencing skills. This includes writing call scripts, decks, presenting to peers and senior management, and being able to sell new ideas and solutions.
  • Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners evaluation.
  • Excellent relationship-building skills and growth mindset with superior attention to detail.
  • Passion for driving results.

Responsibilities

  • Manage and execute campaigns that drive growth in customer spend by delivering robust marketing treatments leveraging customer signals and triggers.
  • Collaborate extensively with key internal partners and stakeholders (local and global) and external partners to create, align and execute a result driven strategy.
  • Develop & manage innovative and creative Digital Engagement strategies (email, mobile, Web based), customer treatments that are personalized and industry specific.
  • Focus on launching tools and capabilities that bring efficiencies through automation (customer treatments, customer journeys, AD efficiencies).
  • Develop growth campaigns (spend stimulation, up-sell and supplementary card campaigns) and loyalty/retention programs for the SME managed portfolio.
  • Utilize analytics (internal data and external industry trends) to deliver on an insight driven marketing strategy.
  • Support telephone-based Account Development team by developing and executing call scripts and collateral.
  • Analyze, understand and report on results and make use of this intelligence to influence future business decisions.

FAQs

What is the main focus of the Analyst/Senior Analyst, Marketing role at American Express?

The main focus of this role is to manage and execute strategies to drive growth from top-tier customers within the Small & Medium Enterprises (SME) segment, enhancing customer engagement and increasing customer spend.

What kind of experience is preferred for this position?

A minimum of 1-2 years of experience in executing digital marketing strategies, digital campaign management, and working with Account Development or Sales teams to drive growth targets is preferred.

Is B2B marketing experience required?

While B2B marketing experience is preferred, it is not explicitly required. However, familiarity with various marketing mediums, including digital, is beneficial.

What qualifications are necessary for the role?

A university degree in marketing, business administration, or a related field is preferred, with an MBA considered an asset.

What types of campaigns will I be managing in this position?

You will be managing campaigns that drive growth in customer spend, as well as developing loyalty and retention programs specifically for the SME managed portfolio.

Are there opportunities for career development in this role?

Yes, American Express offers career development and training opportunities as part of their commitment to employee growth.

How does American Express support employee well-being?

American Express prioritizes holistic well-being by providing benefits such as competitive salaries, flexible working models, medical, dental, vision, and life insurance, as well as access to wellness centers and counseling support.

Will I be part of a collaborative team in this role?

Yes, the role requires extensive collaboration with key internal partners and stakeholders, as well as external partners to execute a results-driven marketing strategy.

What tools and strategies will I be involved with in this position?

You will be involved in developing and managing digital engagement strategies, launching tools that bring efficiencies through automation, and using analytics to deliver insight-driven marketing strategies.

Does American Express have a commitment to diversity and inclusion?

Yes, American Express is committed to providing an inclusive and accessible work environment, ensuring equal treatment and respect for all employees.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.

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