FAQs
What are the primary responsibilities of the Area Sales Executive?
The primary responsibilities include overseeing the sales process through distributors and super stockists, assisting in sales planning, managing customer sales officers, reporting competition activities, and ensuring adherence to trade marketing plans.
What skills are required for this position?
The required skills include customer service, secondary sales, outlet enrolment, BTL execution, general trade sales, and primary sales.
Will I be managing a team in this role?
Yes, you will be guiding a team of Customer Sales Officers (CSOs) for optimal sales results.
Is there a focus on performance reporting?
Yes, you are expected to report on competition activities and geographical performance on a monthly basis to the Area Sales Manager.
What is the significance of daily gate meetings?
Daily gate meetings are crucial for communicating daily priorities and guiding CSOs through joint fieldwork to enhance their sales pitch.
How do I ensure that my team meets their sales targets?
Ensure that CSOs adhere to beat plans, achieve daily sales targets, and accurately track and report their daily sales performance.
Will I be required to work with distributors?
Yes, you will support distributors with processes to manage their interests and ensure claim settlements.
What inventory management responsibilities will I have?
You will be responsible for managing the inventory levels of Super Stockists, distributors, and retail outlets.
Are there opportunities for improving CSO performance?
Yes, you will review and help improve the sales pitch of CSOs and Senior CSOs regularly.
How is the execution of trade marketing plans monitored?
You will ensure that the CSOs understand and implement the schemes and trade marketing plans to enhance sales revenue.