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Area Sales Executive -(Beverages & FMCG Sales)

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  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Sales & Business Development

Requirements

  • Customer Service
  • Secondar Sales
  • Outlet Enrolment
  • BTL Execution
  • General Trade Sales
  • Primary Sales

Responsibilities

  • This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist
  • 1.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • 1.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • 1.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • 1.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • 1.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • 1.6. Ensure CSOs conduct adequate merchandising in key outlets.
  • 1.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • 1.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • 1.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch
  • 1.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue

FAQs

What are the primary responsibilities of the Area Sales Executive?

The primary responsibilities include overseeing the sales process through distributors and super stockists, assisting in sales planning, managing customer sales officers, reporting competition activities, and ensuring adherence to trade marketing plans.

What skills are required for this position?

The required skills include customer service, secondary sales, outlet enrolment, BTL execution, general trade sales, and primary sales.

Will I be managing a team in this role?

Yes, you will be guiding a team of Customer Sales Officers (CSOs) for optimal sales results.

Is there a focus on performance reporting?

Yes, you are expected to report on competition activities and geographical performance on a monthly basis to the Area Sales Manager.

What is the significance of daily gate meetings?

Daily gate meetings are crucial for communicating daily priorities and guiding CSOs through joint fieldwork to enhance their sales pitch.

How do I ensure that my team meets their sales targets?

Ensure that CSOs adhere to beat plans, achieve daily sales targets, and accurately track and report their daily sales performance.

Will I be required to work with distributors?

Yes, you will support distributors with processes to manage their interests and ensure claim settlements.

What inventory management responsibilities will I have?

You will be responsible for managing the inventory levels of Super Stockists, distributors, and retail outlets.

Are there opportunities for improving CSO performance?

Yes, you will review and help improve the sales pitch of CSOs and Senior CSOs regularly.

How is the execution of trade marketing plans monitored?

You will ensure that the CSOs understand and implement the schemes and trade marketing plans to enhance sales revenue.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.

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